Press Release

ECU Poll: Cooper's Lead Holds at 7 Points

Chicago Metrowire Newsroom•
ECU Poll: Cooper's Lead Holds at 7 Points

The latest ECU Poll of North Carolina’s U.S. Senate race, conducted September 30 through October 3, finds Democratic nominee Roy Cooper leading Republican nominee Michael Whatley, 50% to 43%, with only 6% remaining undecided and 2% supporting a minor-party or write-in candidate. The seven-point margin is the same as in our report from last month, although the share of undecided voters has dropped from 14% to 6%. In a forced-choice scenario in which “undecided” is removed as an option, Cooper’s lead remains at seven percentage points, with 53% supporting Cooper and 46% supporting Whatley. The poll has a credibility interval of +/- 4 percentage points, which is similar to a traditional margin of error.

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Key Takeaways:

  • The latest ECU Poll of North Carolina’s U.S. Senate race finds Democratic nominee Roy Cooper leading Republican nominee Michael Whatley by seven points, 50% to 43%, with the margin unchanged from last month as the share of undecided voters falls from 14% to 6%.
  • A majority of likely voters (55%) name the economy and cost of living as their top issue, and among these voters Cooper expands his lead to 60% versus 31%.
  • Cooper’s advantage is driven in part by a 16-point lead among independents (52% to 36% with about 7% undecided) and a net-positive favorability rating (48% favorable to 43% unfavorable), while Whatley’s ratings are net-negative (31% favorable to 43% unfavorable).

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The ECU Center for Survey Research, which directed this poll, is a member of the AAPOR Transparency Initiative (TI). For additional information about the ECU Poll and its methodology, please refer to the documentation provided in the TI report.

Contacts:

Peter Francia
252-328-6126
franciap@ecu.edu

Source: ECU Center for Survey Research

Distributed by: Reportable, Inc.

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