Xabier Lizartzategi, a creative and marketing director known for blending analytics with aesthetics, today launched a digital exhibition at lizar.net that spans 16 years of innovation in brand strategy, visual storytelling, and design. The virtual gallery includes campaigns, graphic identities, photography, canvas painting, digital art, and illustration, alongside new work where strategic data drives emotionally resonant creative outcomes.
Lizartzategi, originally from Europe and now based in Barcelona after professional stints in Boston, has earned industry recognition including Spain's National Design Award in 2014, bestowed by King Felipe VI during his tenure at Figueras International, and the Epicor Marketing Excellence Award in 2023. The full list of honors is available in the Awards section of the website.
His work has reached global audiences, with collaborations including Foster + Partners, Candy Hoover Group, Smart Software, Epicor, and Ateliers Jean Nouvel. Editorial credits span Brain (Oxford University Press), FRAME, Domus, Dezeen, and Archinect, with distribution in over 60 countries including New York, London, Tokyo, Paris, and Dubai. His methodology, outlined on the Methodology page, unites data analytics with visionary thinking to generate measurable ROI across marketing functions.
The digital exhibition features five sections: photography series Light and Soul's Beauty, paintings on canvas, multimedia brand and editorial visuals, and a retrospective of his career. Lizartzategi emphasizes that the exhibition is more than a portfolio—it's a statement where intuition meets intelligence. In line with his belief in accessible creativity, 20% of proceeds from the first year will support nonprofit groups and artistic collectives that safeguard open access to human knowledge and creativity.
Lizartzategi's work has been featured in a TV segment on EITB about his time in Boston. His digital exhibit illustrates how classical art forms and next-gen marketing can inspire transformation across industries and cultures.
