Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to the role of Creative Manager. The announcement signals the company's intention to strengthen its creative output and maintain high standards as it grows its team and franchise network.
Petro has been instrumental in shaping Wingman's creative work, helping businesses bring their brands to life through thoughtful design and strategic marketing. In her new position, she will provide greater oversight of the agency's design work, review creative assets to ensure they align with each client's vision and brand standards, and mentor and manage Wingman's growing team of designers.
Beyond oversight, Petro will explore innovative approaches and emerging creative technologies, including AI-powered tools where appropriate, to strengthen Wingman's creative capabilities while preserving the custom, high-quality work its clients expect. This dual focus on tradition and innovation reflects a broader industry trend where agencies must balance human creativity with technological efficiency to remain competitive.
"I am so excited to be stepping into my new role as Creative Manager," said Petro. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion. In this role, I will provide a higher-level overview of our design work and explore innovative approaches that improve the creative services we provide to all of our clients."
Tom Mirabella, CEO of Wingman, expressed confidence in Petro's abilities. "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients," he said. "As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger."
Petro's promotion comes as Wingman continues to expand its footprint. With offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River, the company has built a strong local presence while extending its reach through a growing franchise network. The agency offers a comprehensive suite of services, including website design, branding, social media, SEO, print marketing, digital advertising, and creative strategy, all tailored to help businesses succeed.
The appointment matters because it positions Wingman to navigate an increasingly complex marketing landscape. As clients demand more sophisticated and integrated creative solutions, having a dedicated Creative Manager ensures that design work remains consistent, strategic, and aligned with business goals. Moreover, by embracing AI-powered tools, Wingman can enhance efficiency without sacrificing the personalized touch that sets it apart from larger, more generalized agencies.
For small and medium-sized businesses, this means access to high-level creative direction that might otherwise be out of reach. Wingman's investment in leadership and technology could translate into stronger brand identities, more effective campaigns, and ultimately better results for clients. As the agency continues to grow, Petro's role will be pivotal in scaling creative operations while maintaining the quality and attention to detail that have defined Wingman's reputation.
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