Warehub, the technology platform building the operating system for industrial real estate, announced that its Founder and Executive Chairman James Holbrook is the featured guest on Season 4, Episode 14 of the Commercial Real Estate Development Association’s (CREDA) Inside CRE podcast. The episode, hosted by Marc Selvitelli, delves into the hidden friction in industrial leasing, the growing demand for flexible warehouse space, and how AI and better data are changing decision-making processes.
The conversation highlights how Warehub activates platform users, including tenant demand, onboarding properties, and broker engagement. Holbrook’s insights underscore the challenges and opportunities in the industrial real estate sector, which has seen significant shifts due to e-commerce growth and supply chain reconfiguration. The podcast aims to shed light on how technology can streamline operations and improve efficiency for landlords, tenants, and brokers alike.
Warehub is building a comprehensive operating system for industrial real estate, connecting demand, inventory, and execution through a single intelligent platform. By standardizing property data, digitizing leasing workflows, and coordinating the participants required to activate industrial space, Warehub enables stakeholders to move from requirement to occupancy with greater speed, transparency, and efficiency. This approach addresses the long-standing friction points in industrial leasing, such as fragmented data, manual processes, and misaligned incentives.
The growing demand for flexible warehouse space is a key theme in the podcast. As businesses adapt to changing consumer behaviors and supply chain uncertainties, the need for adaptable and scalable warehousing solutions has become more pronounced. Holbrook and Selvitelli discuss how technology can help meet this demand by providing real-time visibility into available space, streamlining lease negotiations, and facilitating faster turnarounds.
AI and data analytics are central to Warehub’s value proposition. The platform leverages these tools to provide actionable insights, enabling more informed decision-making for all parties. By analyzing market trends, tenant preferences, and property performance, Warehub helps landlords optimize their portfolios and brokers match tenants with suitable spaces more efficiently. This data-driven approach reduces guesswork and enhances the overall leasing experience.
The podcast episode is part of CREDA’s ongoing effort to bring industry leaders together to discuss pressing topics and innovative solutions. Selvitelli’s interview with Holbrook offers listeners a glimpse into the future of industrial real estate, where technology plays a pivotal role in reducing friction and driving growth. For those interested in the full discussion, the episode is available on major podcast platforms and through CREDA’s website.
For more information about Warehub and its platform, visit Warehub.com. The full announcement can be accessed here.


