VWEAR, a fashion technology company founded by Erving Percy, officially launched on January 7, 2026, introducing a virtual fitting room solution that allows online shoppers to see how clothes fit on their bodies using uploaded photos. The launch, announced in a press release on January 9, 2026, marks the culmination of a decade of development aimed at reducing the uncertainty and high return rates associated with online apparel shopping.
VWEAR's technology uses artificial intelligence to simulate garment fit and appearance on individual body types. Unlike other virtual try-on tools, VWEAR operates as a native integrated application on apparel websites, meaning shoppers can access the feature directly within the retailer's site without being redirected to third-party platforms. The company claims this integration boosts website traffic and provides a novel shopping experience.
The virtual fitting room is compatible with major e-commerce platforms, including WooCommerce, Shopify, BigCommerce, Wix/Squarespace, and WordPress. Retailers can integrate VWEAR to offer customers a personalized try-on experience, which the company expects will reduce the number of returns due to poor fit. According to the press release, VWEAR's goal is to eliminate guesswork and build confidence in online purchases.
Erving Percy, CEO and founder of VWEAR, emphasized the company's commitment to diversity in fashion and technology. VWEAR is a Black-owned business, and Percy aims to break barriers in both industries by providing an inclusive tool that works for diverse body types. The company invites retailers and shoppers to adopt the technology to improve the online shopping experience.
The launch comes at a time when e-commerce continues to grow, and returns remain a significant challenge for retailers. Virtual try-on solutions have gained traction as a way to address this issue, but VWEAR differentiates itself by being a native application rather than a third-party widget. This approach allows for seamless user experience and deeper integration with retailer systems.
VWEAR's technology is now live and available for integration. The company encourages interested parties to visit its website at https://www.vwearshop.com for more information.
