Purpura Cow Media, Creator Sports Network, Brilla Media, and Nueva Network have jointly announced the launch of VIVO Sports: After Party, a first-of-its-kind creator-led social live streaming platform built for U.S. Latino soccer fans. Hosted by legendary analyst Jorge Ramos, 'El Presidente' Fernando Fiore, and newcomer Peter Fraga, the platform will deliver 50+ live 'After Party' programs tied to the historic 2026 Summer of Futbol, which features a record number of Latin American countries.
The platform is backed by guaranteed Creator-Casts social live streams, web and social distribution. It will bring together leading Latino soccer voices and celebrity guests to debate, analyze, and celebrate the world's most exciting competition in real-time, 90-minute broadcasts. Nueva Network's QueOnnda digital network will also serve as a major content hub for all live streams, with distribution of hot reels on their social outlets.
According to Mario Dueñas, CEO of Purpura Cow Media and Executive Producer of Vivo Sports, what makes the platform compelling for brands is the combination of legendary talents like Ramos and Fiore with scale at the most critical moment. Through distribution via Creator Casts, brands gain access to live, trusted creator communities that command massive, guaranteed real-time audiences. This approach achieves true live video scale, positioning VIVO Sports as an alternative to traditional match coverage. Not affiliated with the World Cup, the platform focuses on the action outside the goal posts—culture, controversy, fandom, social reaction, and community—through a distinctly Latino lens.
The live shows, launching April 15th, will be fast-paced, opinion-driven, and culturally fluent, inspired by debate formats such as Around the Horn and built for real-time audience participation across social platforms including Twitch, TikTok, YouTube, and Facebook. Each presentation will be simultaneously streamed through participating creators in the Creator Sports Network, extending guaranteed reach through trusted digital talent and social media, achieving unmatched Latino reach and scale.
The partnership combines the strengths of four complementary media leaders: Vivo Sports, produced by Púrpura Cow Media; Creator Sports Network, activating top sports-oriented creators; Brilla Media, co-producer and handling marketing strategy and brand integration; and Nueva Network, contributing the largest independently owned Spanish-language audio network in the U.S., plus millions of monthly digital and social impressions through Que Onnda. Together, the alliance delivers a powerful blend of trusted personalities, digital-native creators, and live social engagement, reaching U.S. Hispanic and crossover audiences—particularly 18–34-49 Latino soccer enthusiasts—during the height of World Cup passion.
VIVO Sports is designed from the ground up for brand-safe, non-skippable integration, offering advertisers customizable sponsorship opportunities embedded directly into live creator feeds. Formats include branded graphics, live 'moment' triggers, lower thirds, long-form video units, and social extensions—allowing brands to become part of the cultural conversation rather than interrupt it.
With the 2026 tournament spanning the U.S., Mexico, and Canada, and Latin American teams at the center of global fandom, VIVO Sports positions brands and creators at the intersection of culture, community, and real-time sports passion—a space increasingly driven by creators rather than traditional broadcasters.
