VEW Media, the public relations agency founded in 2001 as CWR & Partners, is celebrating its 25th year in business this September. The agency, which rebranded in 2018 after founder Veronica "Ronnie" Welch bought out her partners, has built a reputation for helping a wide range of clients—from Fortune 500 companies to individual experts—earn visibility in top-tier media outlets. Its anniversary highlights not only longevity but also the dramatic shifts in the media landscape and how PR firms must adapt to remain effective.
Over the past quarter-century, VEW Media has represented clients across finance, technology, healthcare, consumer products, travel, fashion, beauty, food, and more. The agency's work spans messaging and story development, targeted media outreach, executive positioning, spokesperson preparation, and thought-leadership programs. Its portfolio includes coverage in Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times, among others. This breadth demonstrates the agency's ability to translate complex or niche expertise into stories that resonate with national, international, and trade media.
The significance of VEW Media's 25-year milestone lies in its response to an increasingly fast and fragmented media environment. Rather than relying solely on traditional methods, the agency has invested in proprietary AI-powered tools and workflows to monitor developments, strengthen research, identify emerging opportunities, and respond more quickly. According to Welch, technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make those strengths more powerful. This balanced approach—embracing innovation while preserving the fundamentals of storytelling and trusted relationships—positions VEW Media to help clients navigate what comes next.
Michelle Thompson, vice president of public relations, emphasized that the agency's strength comes from never losing sight of the people behind the story. "We take the time to understand each client's goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview," she said. That combination of experience, persistence, and care has helped build lasting relationships with both clients and journalists, a key differentiator in an industry where media placements can make or break a company's credibility.
As the agency enters its next chapter, it plans to continue helping emerging and established organizations navigate a faster and more fragmented media environment while preserving the fundamentals that have defined its work for 25 years: strong stories, trusted relationships, responsive counsel, and results that support clients' broader business goals. For an industry often criticized for being slow to adapt, VEW Media's integration of AI with senior-led strategy offers a model for how PR firms can remain relevant and effective. The anniversary is not just a celebration of survival but a testament to the ongoing importance of earned media in building authority and visibility.
Learn more at vewprmedia.com.
