Versus Systems Inc. (NASDAQ: VS), a technology company focused on enhancing audience engagement across digital and live environments, has taken a significant step in shaping its public narrative and growth strategy. The company was featured in the latest episode of IBN's Stock2Me Podcast, where CEO Luis Goldner and key members of the leadership team detailed the Drinkfinger initiative and the company's broader vision for AI-powered audience engagement. For investors and industry observers, the podcast provides a window into how Versus Systems intends to differentiate itself in an increasingly crowded engagement technology market.
At the heart of the discussion is Drinkfinger, a QR-enabled beverage carrier that connects live-event attendees with interactive games, rewards, and exclusive content. This is more than a novelty product; it represents a strategic bridge between physical venues and digital experiences. By embedding interactive technology into a common item like a beverage carrier, Versus Systems is positioning itself to capture audience attention at moments when engagement is highest—during live events, where attendees are already receptive to brand interactions. The initiative also highlights the company's expansion strategy in Latin America, a region with a vibrant live-event culture and growing digital adoption. Flavio Maria, general manager for Latin America, joined the podcast, underscoring the region's importance to Versus Systems' growth plans.
The podcast also explored the company's broader vision for AI-powered audience engagement, including the integration of artificial intelligence and cybersecurity. Goldner emphasized the importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies. That focus on security is not incidental; as engagement platforms collect more data to personalize experiences, robust cybersecurity becomes a prerequisite for maintaining user trust and regulatory compliance. Versus Systems appears to be building that consideration into its product roadmap from the outset, which could be a competitive advantage as brands and venues become more cautious about data handling.
Joining Goldner on the episode were Marisol Casariego, head of partnerships for North America; Hans Pasricha, head of products; and David Catzel, chief transformation officer. Their participation signals that the company is aligning multiple functions—partnerships, product development, and transformation—around a cohesive strategy. The podcast thus serves as a public checkpoint on how Versus Systems is executing its vision. For a full press release, visit https://ibn.fm/DN7hu. The latest news and updates relating to VS are available in the company's newsroom at https://ibn.fm/VS.
The significance of this announcement extends beyond a single podcast episode. Versus Systems operates in a space where audience engagement is becoming a critical currency for brands, sports teams, and entertainment venues. By combining physical touchpoints like Drinkfinger with AI-driven digital experiences, the company is attempting to create a seamless engagement loop that spans live and online environments. If successful, this could open new revenue streams and deepen relationships with partners in Latin America and beyond. The emphasis on cybersecurity also addresses a growing concern among enterprises: as AI becomes more pervasive, the risks of data breaches and system vulnerabilities increase. Versus Systems' proactive stance could reassure potential clients and investors alike.
TechMediaWire, a specialized communications platform with a focus on pioneering companies driving the future of technology, is part of the Dynamic Brand Portfolio @ IBN, which provides access to wire solutions via InvestorWire and editorial syndication to 5,000+ outlets. For full terms of use and disclaimers applicable to all content provided by TMW, see https://www.TechMediaWire.com/Disclaimer.
