Versus Systems (NASDAQ: VS), a provider of gamification and audience engagement technology, is expanding its audience-engagement strategy through Drinkfinger, a QR-enabled beverage carrier initiative that connects live-event attendees to interactive digital experiences. The company’s leadership, including CEO Luis Goldner, detailed the initiative and its Latin American expansion plans during a recent appearance on IBN’s Stock2Me Podcast.
The core innovation behind Drinkfinger is its ability to transform a routine concession purchase into a digital gateway. Fans at live events scan a QR code on their beverage carrier to instantly access mobile games, promotional offers, and event-related content. This approach significantly reduces the friction between encountering a brand at a venue and actively participating in a sponsored digital experience, creating new opportunities for brands to engage with audiences in real time.
Versus Systems is specifically targeting Latin American markets, where sports and entertainment events draw large, passionate crowds that represent fertile ground for interactive audience engagement. By deploying Drinkfinger in these regions, the company aims to capture a share of the growing demand for immersive event experiences. The initiative complements Versus’ existing product suite, which includes the Winfinite platform—customizable web-based games for promotional campaigns—and Filter Fan Cam, an augmented-reality product that brings digital effects into live venue experiences, further expanding sponsorship opportunities.
The podcast discussion also covered the relationship between artificial intelligence and cybersecurity as Versus considers the future of its digital engagement ecosystem. As the company integrates more AI-driven features into its platforms, ensuring the security and integrity of user data and interactive experiences becomes paramount. This forward-looking approach positions Versus to leverage AI not only for personalization and engagement but also for safeguarding its digital infrastructure.
The expansion of Drinkfinger into Latin America and the strategic focus on AI reflect Versus Systems’ broader ambition to lead in the gamification and audience engagement space. By turning everyday items like beverage carriers into interactive touchpoints, the company is redefining how brands connect with consumers at live events. For more details on the podcast and Versus Systems’ initiatives, visit the Read More link. The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI. Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: https://IBN.ai/Disclaimer.
This news matters because it highlights how technology companies are increasingly blending physical and digital experiences to create new revenue streams and engagement models. Versus Systems’ move into Latin America signals confidence in the region’s potential for interactive marketing, while its attention to AI and cybersecurity underscores the growing importance of secure, intelligent platforms in the evolving landscape of audience engagement.
