BitFrontier Capital Holdings, Inc., doing business as UNLOCKD Inc., announced the appointment of Jamie Jarrett, Co-Founder of Ancient Extracts UK, to its Board of Directors, effective immediately. The move underscores the company’s commitment to expanding its international wellness platform through strategic partnerships and disciplined acquisitions.
Mr. Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses. Over the past decade, he has focused on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. Together with Stephen Wycherley, he built Ancient Extracts UK into a recognized brand serving customers across the United Kingdom with functional mushroom products, botanical wellness solutions, and other health-focused consumer goods. The company currently generates approximately 72,000 pounds (US$97,000) in monthly revenue, an annualized run rate of 864,000 pounds (US$1.16 million). With appropriate growth capital, Ancient Extracts UK projects scaling to an annual revenue run rate of approximately US$5.0 million within the next 12 months.
UNLOCKD and Ancient Extracts UK have been collaborating on ecommerce strategy, digital marketing, product sourcing, operational best practices, and commercialization efforts in recent months. Management believes these initiatives create opportunities to strengthen the company’s operating platform and support future strategic growth, including further expansion of its international wellness portfolio.
“Jamie’s appointment to our Board reflects much more than the addition of an accomplished entrepreneur,” said John P. Gorst, CEO of UNLOCKD. “Our organizations have developed a strong working relationship, and we’ve been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value.”
Mr. Jarrett commented, “I’m honored to join the UNLOCKD Board of Directors at such an exciting time in the Company’s evolution. Over the past several months, I’ve had the opportunity to work closely with John, Jordan, and the broader management team, and I’ve been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth.”
Management believes expanding its Board with experienced entrepreneurs and operators who have successfully built consumer brands further strengthens the company’s ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. The company intends to pursue strategic opportunities that broaden its operating platform, expand international relationships, strengthen commercialization capabilities, and create sustainable long-term shareholder value.
For more information, visit www.unlockdinc.com.
View the original release on www.newmediawire.com.
