Miami-based Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, has announced a major expansion of its services. The agency will now operate across five divisions—TMM PR, TMM Influencers, TMM Social, TMM Studios, and TMM Experiences—to provide brands with a comprehensive approach to reaching Hispanic consumers through cultural connections, storytelling, media, and live events.
The expansion leverages the agency's 10 years of expertise in public relations, influencer marketing, and content development, now augmented with social media marketing, audio and video production, podcasting, experiential marketing, and event strategy. This move responds to the evolving U.S. Hispanic media landscape, which has become increasingly fragmented yet influential, spanning traditional outlets, social platforms, creators, and podcasts. Hispanic consumers are a driving force in social media culture, and podcast listenership continues to rise, offering brands new avenues to connect with audiences across various platforms and formats.
Yaneiza Echezarraga, cofounder and partner at Twin Minds Media, emphasized the importance of a holistic approach: “Hispanic audiences don’t experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media. Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.”
The new structure is designed to integrate these touchpoints. TMM PR will handle Hispanic public relations, media relations, thought leadership, and strategic communications. TMM Influencers will focus on influencer marketing campaigns rooted in cultural relevance. TMM Social will manage social media strategy, content, and community engagement. TMM Studios will produce video, audio, and podcast content, from branded to original media. TMM Experiences will create in-person events and activations to bring brands and audiences together.
By consolidating these services, Twin Minds Media aims to offer an end-to-end solution that moves beyond traditional marketing. The agency's foundation in Hispanic cultural intelligence is intended to help brands build deeper connections with the Hispanic community, which is a significant and growing demographic in the United States. The expansion reflects a recognition that effective engagement requires understanding the cultural nuances and diverse media consumption habits of Hispanic audiences.
Founded in 2015, Twin Minds Media is an independent, award-winning agency based in Miami, serving clients across the U.S. Hispanic and Latin American markets. It also publishes the Hispanic Marketing Brief, a weekly newsletter covering Hispanic marketing, media, creators, and industry trends. With this expansion, the agency positions itself to meet the increasing demand for integrated marketing solutions that resonate culturally and authentically with Hispanic consumers.
