Triangle Fragrance, the American luxury fragrance brand known for its transparency and authenticity, today announced formulation enhancements with the launch of new 50ml editions of its signature scents. The brand has reformulated its best-selling fragrances FREEDOM and ENERGY, increasing their oil concentrations while completely eliminating the antioxidant BHT from all products.
FREEDOM, The Official Fragrance of the United States, has been elevated to a parfum with an increased oil concentration of 22%, up from 18%. The unisex fragrance features opening notes of orange, tangerine, and pineapple, anchored with its renowned, long-lasting campfire accord. The men's fragrance ENERGY also received a formulation boost, with its oil concentration rising from 18% to 19%, offering more richness and longevity.
In keeping with the brand's clean luxury commitment, Triangle Fragrance has fully eliminated BHT, an antioxidant previously used in trace amounts. Moving forward, no products will contain BHT, aligning with the brand's ingredient-transparency policy. This move resonates with younger consumers who prioritize clean beauty and ethical production.
"Gen Z and Gen A don't want to wear their parents' fragrances - they want their own brands that reflect their values," said Magda Khalifa, Founder of Triangle Fragrance and a post-9/11 U.S. Army combat veteran. "That is why Triangle Fragrance continues to resonate with younger generations, through its modern luxury, transparency, and unapologetically American authenticity."
Founded in 2020, Triangle Fragrance leads the way as an industry disruptor of the luxury fragrance market, with 100% ingredient-transparency and international cruelty-free certification by Leaping Bunny Program. The brand's scents are made without parabens, sulfates, phthalates, mineral oil, or dyes. For more information, visit trianglefragrance.com.
Triangle Fragrance, founded in New York City in 2020, is the world's first modern luxury fragrance. Its mission is to provide a modern experience for you to feel luxurious and powerfully in control of your life. The collection features masterpiece parfum and eau de parfums for men and women, proudly Made in USA. The luxury brand is an industry disruptor as the first 100% ingredient-transparent luxury scent collection and is also vegan-friendly and cruelty-free, certified by Leaping Bunny Program.
