ZURICH, SWITZERLAND – Toblerone today announced a collaboration with Swarovski to create the Toblerone Crystal Bar, a hand-made crystal replica of the original chocolate bar, as part of a global auction to raise funds for charity. Dubbed "The Ultimate Gift," the initiative runs from July 1 to July 31, 2026, with pop-up experiences at major airports including Athens, Delhi, Doha, Dubai, Frankfurt, Madrid, New York JFK, Singapore, and Zurich.
The Toblerone Crystal Bar crafted by Swarovski is an exceptionally rare series of individually numbered and certified crystal replicas. Each bar weighs 851 grams and measures 305 millimeters, featuring 546 individually cut facets. The production process required 140 hours of development and 65 hours of handcrafting, utilizing high-precision cutting technology to achieve unmatched brilliance. The crystal bars are modeled on the original Toblerone chocolate bar and manufactured in Austria.
Travelers passing through the participating airports can encounter a mesmerising pop-up experience and have the chance to bid in person on the crystal bar. However, the auction is open globally via an online platform; interested bidders can visit the auction site and find more information on the charities here. Each auction is linked to the airport's own established charity partner, with 100% of winning bids donated to the designated local organization.
Iain Livingston, President of Toblerone & World Travel Retail, stated: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognised gifts. Creating the Toblerone Crystal Bar crafted by Swarovski feels like a natural expression of who we are: a brand that takes quality seriously but never takes itself too seriously. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place."
The collaboration highlights shared values between the two Swiss and Austrian brands. Toblerone, founded in 1908 in Switzerland, is known for its distinctive triangular shape and has become a staple gift for travelers. Swarovski, established in 1895 in Austria, is celebrated for its crystal craftsmanship. Together, they have created a luxury artefact that transforms the familiar chocolate bar into a collectible item.
For those who prefer an immediate purchase, Toblerone is also launching a limited-edition Ultimate Gift Box adorned with Swarovski crystals, available exclusively in World Travel Retail throughout the campaign period. The box contains a Milk Toblerone bar, combining crystals on the outside with chocolate on the inside.
The collaboration underscores Toblerone's commitment to its "Never Square" philosophy, which embraces non-conformity and quality. By partnering with Swarovski, Toblerone aims to offer something unexpected and beautiful while giving back to communities worldwide. The auction provides a unique opportunity for collectors and travelers to own a piece of craftsmanship that supports charitable causes.
