TheLinkU, a leading NIL and revenue optimization platform in college sports, announced a strategic partnership with Twitch to launch StreamU, a livestreaming network built specifically for college athletics. The network, operating exclusively on Twitch, aims to create new revenue opportunities for schools and student-athletes by allowing universities to manage branded channels under a centralized umbrella.
StreamU functions as a national digital sports network where member schools can immediately tap into subscriptions, advertising, shared sponsorships, and built-in monetization tools. The platform is designed to drive interactive fan engagement and expand NIL participation beyond marquee programs to Olympic and non-revenue sports. TheLinkU serves as the network's operational and compliance backbone, ensuring adherence to NCAA regulations while maximizing revenue potential.
The initiative will begin activations around Selection Sunday, with a national presence planned during Final Four weekend in Indianapolis. According to the announcement, StreamU provides a turnkey solution for universities to generate revenue from live events, behind-the-scenes content, and athlete-driven programming. The partnership leverages Twitch's extensive livestreaming infrastructure and audience reach.
Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform that simplifies and enhances opportunities for college athletes and institutions. The company offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com.
