The Platform Group Divests Beverage Machinery Platform BEVMAQ to Focus on Core Software Business

The Platform Group SE & Co. KGaA is selling its majority stake in BEVMAQ GmbH, a beverage machinery platform, to a group of German investors, marking a strategic exit after significant growth since its 2022 investment.

Chicago Metrowire Staff
••Business
The Platform Group Divests Beverage Machinery Platform BEVMAQ to Focus on Core Software Business

The Platform Group SE & Co. KGaA (TPG) has agreed to sell its majority stake in BEVMAQ GmbH, a platform for beverage machinery based in Menslage, Germany. The management board signed the agreement on October 5, 2026, with closing expected in the fourth quarter of 2026. The buyer is a consortium of German investors, and the purchase price remains undisclosed. This divestment represents a notable exit for TPG, which invested in BEVMAQ in 2022 and has since overseen substantial growth. According to the announcement, BEVMAQ’s revenue, EBITDA, and earnings have all increased significantly, and the number of machines available on the platform has grown more than eightfold during TPG’s ownership. The sale allows TPG to realize value from a successful investment while sharpening its strategic focus on its core software platform business.

TPG, headquartered in Dusseldorf, operates as a Europe-wide software company active in 26 industries through proprietary platform solutions. Its partner network includes over 17,600 partners serving both B2B and B2C customers across sectors such as luxury goods, optics and hearing, furniture retail, machinery trading, dental technology, and electronics. With 19 locations across Europe, the group reported revenue of EUR 728 million and adjusted EBITDA of EUR 55 million for the financial year 2025. The decision to sell BEVMAQ, a platform that connects buyers and sellers of beverage machinery worldwide, aligns with TPG’s broader strategy of concentrating resources on scalable software solutions where it can leverage its technological expertise and partner ecosystem.

The transaction underscores the attractiveness of specialized B2B platforms to investors, particularly those with proven growth trajectories. BEVMAQ’s expansion under TPG demonstrates the potential of digital marketplaces to transform traditional industries like beverage machinery. For TPG, the exit provides capital that can be redeployed into its core operations or new opportunities, potentially accelerating innovation and market penetration. The sale also highlights TPG’s ability to incubate and scale platforms before transitioning them to new ownership, a model that could be replicated across its portfolio. As the deal awaits regulatory and customary closing conditions, stakeholders will watch how TPG utilizes the proceeds to further its position in the European software landscape. The original release is available on www.newmediawire.com, and more information about TPG can be found on its corporate website at corporate.the-platform-group.com.

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