The Midwife in Vienna, an Austrian wellness brand founded by practicing midwife Sarah Lares, is showcasing its heritage and sustainable craftsmanship as it expands its presence in the United States. The brand, available on OneLavi.com, with upcoming launches on Amazon.com and Walmart.com, blends nearly 20 years of midwifery experience with Austrian purity standards and environmental values.
Lares developed her formulations while practicing midwifery in Vienna, where natural, minimally processed remedies are central to postpartum care. Her philosophy is that fewer ingredients are better, which is reflected in the brand’s teas, bath blends, and baby skincare products. "Vienna shaped everything about how I care for mothers," Lares said. "Our midwifery community values honesty, simplicity, and natural solutions. Our products honor those traditions by using only what is necessary — nothing more." This European approach positions the brand uniquely in the U.S. market, where parents seek cleaner alternatives for early motherhood.
Every product uses certified organic, food-grade ingredients sourced from Austrian and European farms that practice regenerative cultivation and responsible land stewardship. Herbal ingredients are chosen for their roles in postpartum recovery and infant wellness. Baby skincare items are unscented and free of synthetics, preservatives, and fillers, providing a level of purity rarely found in mainstream products.
All products are crafted in Austria in small batches to ensure freshness, traceability, and quality. This artisan approach allows precise ingredient control, reduced waste, and a lower environmental footprint. Packaging uses recyclable or biodegradable materials with minimalist design that avoids unnecessary printing, dyes, or plastics.
Austria is recognized for its strict organic standards and environmental protections, influencing the brand’s formulations. "In Austria, sustainability isn’t something we talk about — it’s something we live," Lares said. "Our products reflect that mindset: respect for the body, for nature, and for future generations."
As American families seek transparent maternal and baby care, The Midwife in Vienna gains traction across U.S. retail channels. Its European-crafted formulations and midwife-guided approach resonate with parents. "Whether in Vienna or the United States, parents want the same thing: safe, authentic products they can trust," Lares said. "Our mission is to deliver that level of care to families everywhere."
