The Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, announced today the availability of its Nipple Care Ointment – Trusted Skin Care for Nursing & Sensitive Skin on Amazon.com, expanding access for U.S. consumers seeking simple, trusted skin care solutions inspired by European midwifery traditions.
Developed with guidance from nearly two decades of hands-on experience supporting mothers and newborns, the ointment reflects the brand’s commitment to gentle, minimalist formulations designed to care for delicate skin during everyday use. The product is designed to support skin comfort with a smooth, soothing texture appropriate for delicate areas, including nipples, and is suitable for regular use as part of a daily personal care routine whenever extra skin comfort is desired.
“What began in my midwifery practice—simple, effective care using pure, organic ingredients—has grown into a brand that now serves mothers and babies around the world,” said Sarah Lares, founder of The Midwife in Vienna. “To see our products available on Amazon is both humbling and exciting. It allows us to reach more families who value natural, trustworthy wellness care.”
The product reflects the brand’s signature philosophy: carefully selected ingredients, minimalist formulations, and a focus on products that respect the body’s natural balance. Created in Austria and influenced by time-honored midwife practices from Vienna, The Midwife in Vienna’s formulations draw on generations of practical knowledge about maternal care. This heritage guides the company’s approach to product development, emphasizing trust, transparency, and simplicity.
The launch of Nipple Care Ointment on Amazon.com marks another step in the brand’s growing presence in the United States. The Midwife in Vienna’s products are also available through OneLavi.com, with additional retail partnerships continuing to develop as the brand introduces its European-crafted wellness products to American families.
“Parents today are looking for products that feel honest and trustworthy,” Lares said. “Amazon allows us to reach families who value gentle, carefully made products rooted in real midwifery experience.”
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.
