Less than a year after its official U.S. launch, TenCate's Pivot Performance Turf is rapidly gaining ground across North America, redefining expectations for synthetic turf. Bioengineered to replicate the look, feel, and performance of natural grass, Pivot has already been installed in 30 states and Canada. Players, coaches, and athletic directors are praising the turf for its natural feel, elite performance, and environmental advantages.
“Pivot is the most significant advancement our industry has ever seen,” said Joe Fields, President and CEO of TenCate Americas. “Pivot plays like natural grass, requires no performance infill, lasts longer than conventional turf, and can be recycled. It’s outperforming the competition, and it’s earning trust fast.”
Developed by TenCate's Center for Turf Innovation, Pivot was engineered from the ground up using data from college and professional athletes wearing biosensors while training and competing on the turf. This feedback helped fine-tune the surface to deliver an ideal balance of grip, give, stability, and speed. “It almost feels like you’re on Bermuda grass,” said Brad Goewey, Athletic Director and Head Football Coach at Centralia High School in Illinois. “We’re very pleased with the way it’s compared to our grass field.”
Pivot's impact extends beyond performance. The turf system lasts up to 50% longer than conventional systems, comes with an industry-first 12-year warranty, and can be recycled at end of life. It requires no performance infill, reducing material use and energy during installation. The absence of abrasive infill also reduces plastic shedding and eliminates detectable PAHs or lead, meeting California Prop 65 requirements and FIFA, NCAA, and NFL testing criteria. Additionally, Pivot requires no mowing, watering, fertilizing, or pesticides, cutting emissions and conserving water.
“Pivot is more than a new product — it’s the next generation of synthetic turf,” said Dr. Colin Young, Global Director of Research and Development at TenCate. “This is the first system that hits all the marks in terms of playability, sustainability, and durability.”
Pivot features a dense surface with 200% more individual fibers than competitive systems, using TenCate's Extended Play (XP) yarns and new fiber technology. It is available in three face weights and more than 10 colors. Typically installed with Pivot Cool, a non-toxic, mineral-based cooling agent, it helps dissipate heat and reduce surface temperatures without direct player contact. A U.S. map on the Playing for Keeps website shows numerous locations that have chosen Pivot.
“Demand for Pivot has taken off because game-changing products like this don’t come along very often,” Fields said. “The incredible response from programs across the country confirms what we believed all along: Pivot is setting a new standard for synthetic turf.”
