A new survey conducted by independent research firm Talker on behalf of LogicMark Inc. (OTC: LGMK) reveals that 67% of U.S. women aged 18-50 identify walking alone at night as their primary safety fear, significantly outpacing concerns about traveling in unfamiliar areas or navigating parking garages. The findings, based on responses from 1,500 women, underscore a stark reality: safety concerns have become deeply embedded in women's daily routines, particularly after dark.
According to the survey, 38% of women reported that safety concerns actively impact their daily lives, with 13% experiencing significant limitations and 25% somewhat restricting their movements. Additionally, 32% of respondents have experienced situations where they felt unsafe but were unable to contact someone for help, with 26% facing this scenario multiple times. The survey also found that 71% of women would prefer discreet safety devices over traditional options like pepper spray or loud alarms, which they view as inadequate or stigmatizing.
In response to these concerns, LogicMark is promoting its Aster app, which transforms smartphones into 24/7 personal safety monitoring devices. The app, available for both iPhone and Android, offers features such as an emergency button, a 'Hold Until Safe' function, and 'Follow-Me' check-ins that alert trusted contacts and emergency services if a user fails to check in. The app uses GPS to share the user's location with emergency responders. LogicMark also offers a free emergency button device that clips to purses, keychains, or backpacks, allowing users to call for help with three presses without reaching for their phone. The button has a five-month battery life and connects to a 24/7 monitoring service.
The survey indicated a strong preference for technology-based safety solutions: 70% of respondents use mobile devices to keep friends and family informed of their whereabouts, and 50% actively share their location via smartphones or apps. This digital-first approach is particularly popular among younger women aged 18-25, with 62% using location-sharing apps compared to 41% of women aged 36-50. The global personal security app market is projected to reach $2.45 billion by 2032, growing at a CAGR of 14%.
“These findings expose a critical reality that can no longer be ignored. Women are living with pervasive anxiety that significantly impacts and reshapes their daily lives,” said Chia-Lin Simmons, CEO of LogicMark. “As a company dedicated to personal safety solutions, we are on a mission to develop innovative devices that meet evolving needs for discretion, connectivity, and reliable emergency response. Beyond technology, we must also advocate for systemic changes that address the root causes forcing women to live in fear.”
The survey highlights a growing market for discreet, technology-driven safety devices as women seek to mitigate risks without drawing attention. LogicMark's Aster app and emergency button aim to provide a seamless, integrated approach to personal safety, leveraging the ubiquity of smartphones. As the company notes, the traditional methods of pepper spray and location devices are becoming antiquated in an era where women demand invisible, connected solutions that can contact authorities and loved ones instantly.
