Surcheros, the Fresh-Mex restaurant chain known for bold flavors and Southern hospitality, has opened a new corporate-owned location in Hickory Flat, Woodstock, Georgia. The restaurant, situated at 6764 Hickory Road, began serving customers following a successful debut and will host a formal ribbon-cutting ceremony on February 4, 2026, at 10:00 a.m. in collaboration with the Cherokee Chamber of Commerce.
This opening marks a significant milestone in Surcheros' strategy to expand within its home state of Georgia. Founder and CEO Luke Christian expressed enthusiasm about joining the Woodstock community. “Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene,” Christian said. “Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County.”
The Hickory Flat location offers the brand's signature customizable menu items, including bowls, grilled burritos, tacos, and quesadillas, all made fresh to order with premium meats and vegetables. A spacious dining area and a vibrant salsa bar enhance the personalized experience. Guests can dine in, order for pickup, or use third-party delivery services from DoorDash and Uber Eats. Surcheros also provides catering for groups of ten or more, suitable for team lunches and family gatherings.
Operating daily from 10:30 a.m. to 9:00 p.m., the restaurant encourages customers to download the Surcheros app from Google Play or the App Store to join the rewards program, where points earned can be redeemed for future meals. For more information, visit surcheros.com or follow @Surcheros on social media.
The opening underscores Surcheros' commitment to community engagement and growth. Founded in 2007 by Luke Christian, the brand has built a reputation for Tex Mex meals served with exceptional service, emphasizing Southern hospitality. The chain has expanded across the Southeast and continues to seek franchise opportunities, as detailed on its franchising page.
