Emboss LLC is launching Subject2, a free daily game designed for busy appraisers, with its first official season beginning November 2, 2026. The game, titled “The Daily Game for Busy Appraisers,” aims to help professionals navigate the new UAD 3.6 rules while competing for a Caribbean cruise for two and a spot on the national Top 100 Appraisers in America leaderboard. The announcement matters because it addresses a critical gap in appraiser training and support at a time when the industry faces significant challenges, including stagnant pay and increasing pressure.
Subject2 puts players in an appraiser’s shoes through simulated appraisal orders and questions based on UAD 3.6. Its points system incorporates relative dollar values and costs, bringing the business realities of appraisal into the game. Players receive two orders each weekday and can claim one additional free order between 6 a.m. and 7 p.m. local time. Gameplay is designed to take less than five minutes a day on a desktop or phone, making it accessible for busy professionals. Registration is required, and participants must hold an active appraiser license or trainee registration to win. Preseason practice is available now, but preseason scores do not count toward the season prize.
Founder Brandon Selfors explained the motivation behind the game: “The purpose of the game is to challenge the way software is often imposed on appraisers instead of being built around them. Subject2 is my way of slowing down the industry and asking people to pause and empathize with what appraisers go through. The industry is struggling. Appraisers haven’t seen meaningful pay increases in more than two decades, yet they carry a substantial share of the risk in the transaction. Something isn’t right. Senior appraisers owe it to the next generation to stand up for the profession.” This commentary underscores the broader implications of the launch: it is not just a game but a statement about the need for empathy and reform in the appraisal industry.
Season 1 runs from November 2, 2026, through January 3, 2027. A player’s three best weeks out of nine count toward the season score, allowing flexibility for those who miss a week or start late. Players who join by December 14 still get three full weeks of scoring toward the grand prize cruise. The grand prize winner can choose a Caribbean cruise for two, a similar vacation package, or a cash prize. The prize is funded by Emboss LLC, and no purchase is necessary to play or win. An optional paid season pass is available for additional practice, but purchasing it does not improve a player’s chances of winning.
Subject2 is part of Emboss’s broader commitment to building technology around the needs of appraisers. The company is also developing GUNTER, an appraisal management platform designed to support independent appraisers and select AMC clients. For those interested in participating, the game is available at https://play.gunterschain.com/, and official rules can be found at https://play.gunterschain.com/rules. Eligibility requirements and restrictions apply, and the game is not affiliated with or endorsed by The Appraisal Foundation, the GSEs, or any agency. It is not continuing education credit or a course.
