The Strike Marketing Institute today announced the launch of the first-ever Strike Marketing Summit, a two-day virtual event taking place December 11–12 from 12 PM to 5 PM CST, designed to help founders escape the “invisibility trap” created by today’s AI-driven content flood. Hosted by Fernando Labastida, Founder of the Strike Marketing Institute, the summit unveils a new category called Strike Marketing — a summit-driven, category-design strategy engineered to help founders become the only choice in their niche through high-impact, lightning-strike visibility.
“The number of 2nd act founders, bootstrapped startups, and global companies entering the market has exploded, but they're all competing with the flood of AI content and VC-funded blitz-scaling marketing. The end result? They're invisible,” said Labastida. “The Strike Marketing Summit will teach them how to stand out by becoming the only choice for their niche, with 12 world-class speakers teaching from their wealth of knowledge.”
While Silicon Valley companies rely on massive budgets and blitz-scaling, most founders do not. Bootstrapped tech startups, global teams entering the U.S. market, and midlife reinventors struggle to get attention — especially as AI accelerates content saturation. The Strike Marketing Summit introduces a new strategic path: leveraging virtual summits as category-defining “lightning strikes” to cut through the noise and create instant authority.
The event brings together 12 industry leaders who have built audiences, categories, and high-growth businesses. Speakers include Russ Henneberry, CEO & Founder of theCLICK, presenting “How to Transform ChatGPT-5 into a Business Growth Engine”; Sheriff Subair, Head of Marketing at HeySummit, on “Summit-as-System: Turning Events into Authority, Community, and Revenue Machines”; and Audra Carpenter, Founder & CEO of Content Hub OS, discussing “From Workflows to Intelligence: The Future of Content Operations.” Other notable sessions include Pablo Gonzalez, Chief Evangelist at Vendoroo, on “Hijacking Your Industry Conference Without a Big Budget”; Bryan Eisenberg, Host of Rock Solid Round Rock, with “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build”; Chris Stanley, Founder of Mini Book Publishing, on “From 7 Days of Writing to $700K/year in Revenue”; Rachel Starr, Founder of coCreator Society, on “Launch With Connection: How to Build a Business Through a Summit”; Eduardo Ortiz Ramírez, CEO & Co-Founder of We Are The Robots Inc., on “From Digital Transformation to Intelligent Reinvention”; Kevin McGrew, Founder & CEO of Everzocial, on “From CEO to Author: How to Write & Publish Your Marketing War-Book”; Bryan Funk, Fractional CMO, on “From 2 Marketers to ~$30M ARR: How an Event Engine Drove 700% Growth”; Darrell Vesterfelt, VP of Growth at Mighty Networks, on “Why Most Startups Launch to Crickets, and How One Summit Can Fill Your Funnel Overnight”; and Fernando Labastida, Founder of Strike Marketing Institute, on “How Strike Marketing Can Take You From Invisible to Unstoppable.”
“A summit just breaks the norm, and is able to get attention better than normal,” said Darrell Vesterfelt. “If I’m going to choose to spend my time somewhere, I’m going to spend it where I can get all the information — not just one idea.” Topics include category design, AI-powered content amplification, founder-led marketing systems, virtual summits as a go-to-market strategy, and business book creation as a growth engine.
The summit is built for midlife founders reinventing their careers, bootstrapped B2B software founders looking for leverage, global startups entering U.S. and Western markets, and marketing leaders tired of algorithm dependency. More than 500 attendees are expected to join the debut event. The summit is supported by a coalition of growth-oriented organizations including Global Chamber, TechRanch, Empower Breakfast, theCLICK, Rock Solid Round Rock, and HeySummit. Registration and full event details are available at https://summit.strikemarketingsummit.com.
