SpecialtyRx, the nation's largest privately owned long-term care pharmacy, demonstrated its expanding national footprint with a prominent trade show booth at the Florida Health Care Association's 2026 Annual Conference & Trade Show in Orlando, Florida. The event, which ran July 26-30 at Rosen Shingle Creek, attracted more than 1,000 long-term care leaders and featured a sold-out exhibition with over 300 participating companies.
Positioned at Booth 713, SpecialtyRx occupied a 20-by-20 island exhibit space, making it one of the largest and most prominent footprints at the event. The structure's elevated architecture, bold purple branding, and open layout created visibility across the hall, making the exhibit a recognizable destination throughout the conference. The exhibit was built around SpecialtyRx's national growth, clinical expertise, and personal approach to long-term care pharmacy services. Tall branded towers, sweeping architectural elements, and large-format graphics carried messages including "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," "Absolute Dependability," and "Trusted by 1,000+ Facilities." The open island configuration allowed attendees to approach from multiple aisles, with illuminated graphics, curved branded elements, hospitality areas, and an integrated charging station creating an environment suited to substantive conversations.
"This was a winning booth for SpecialtyRx in every way that matters," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "It was highly visible, immediately recognizable, welcoming, and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx – national in scale, dependable in execution, and personal in its approach."
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations. Its network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated that national presence into a physical environment communicating scale, consistency, and accessibility.
The event also highlighted the seven-year partnership between SpecialtyRx and Purple Exhibits, which has resulted in roughly six trade show exhibits together each year. The nature of that relationship was evident on opening day in Orlando when the SpecialtyRx team arrived just 15 minutes before the trade show opened, with full confidence that the exhibit would already be installed, inspected, cleaned, and ready. There was no need to arrive hours earlier to supervise labor, track down freight, coordinate multiple contractors, or address unfinished graphics. The SpecialtyRx team was free to focus entirely on welcoming attendees and engaging with industry professionals.
"That moment demonstrated the confidence SpecialtyRx has in Purple," Holczler said. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail. Our job is to continue building winning booths for SpecialtyRx and give their team the freedom to skip the setup chaos and show up ready."
Purple Exhibits managed the complete FHCA exhibit program, encompassing creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling, and return logistics. As part of its Orlando trade show exhibit support, Purple coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, providing the installation team sufficient time to complete and inspect the exhibit before the show floor opened. Every major graphic was reprinted, installed, and tested ahead of the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and more finished presentation.
That preparation allowed SpecialtyRx's marketing and executive teams to direct their full attention toward representing the company, meeting industry professionals, and strengthening relationships within the long-term care community. The completed exhibit reflected a long-term partnership in which SpecialtyRx provides the brand vision while Purple Exhibits manages the operational details required to deliver that vision on the show floor.
