SoftwareOne, a global software and cloud solutions provider, has achieved the AWS Data Competency in the Analytics and Database categories, a validation reserved for partners with proven customer success and deep technical expertise on AWS. The recognition signals a deeper push into database modernization and data-driven AI readiness, areas where many enterprises struggle to turn fragmented data into actionable insight while controlling costs.
According to Gudmundur Adalsteinsson, Chief Channels & Ecosystems Officer at SoftwareOne, most enterprises are paying more than necessary for their databases and are sitting on data they cannot yet use. He noted that with 23 AWS Competencies, this recognition reflects both sides of how SoftwareOne helps: optimizing and modernizing databases by moving from proprietary licensed engines to open-source alternatives to cut costs, and helping customers innovate by building the data foundations that AI and agentic AI projects depend on. “Good data is what separates AI pilots from AI results,” Adalsteinsson said.
The competency covers two areas. In Analytics, SoftwareOne helps customers build data lakes and analytics platforms on AWS that turn fragmented data into insight. In Database Services, it helps customers migrate, modernize, and manage production database workloads, ensuring new applications are built on the right database type and running FinOps-driven assessments to reduce cost and improve efficiency. The achievement builds on SoftwareOne's existing AWS credentials, including the AWS AI Services Competency and AWS Machine Learning Competency, as well as its participation in the AWS Generative AI Partner Innovation Alliance.
Customer results illustrate the impact. Popular Book Company (Singapore) replaced a legacy SAP Business Warehouse with a data lakehouse on AWS using Amazon S3, AWS Glue, Amazon Redshift, and Amazon QuickSight, reducing reporting time by 70%. Link Tiketti (Finland) implemented zero-ETL replication from Amazon Aurora MySQL to Amazon Redshift, reducing latency to under a minute. Link Phone House (Spain) optimized data pipelines with Amazon Redshift, AWS DMS, AWS Lambda, and Amazon S3, cutting marketing campaign creation time from seven days to one hour. Link A Retail General Manager at Popular Book Company said SoftwareOne delivered more than promised, and that with Generative AI, teams are asking questions of data they never thought possible.
The AWS Data Competency matters because it gives enterprises a vetted way to identify partners capable of handling mission-critical database workloads and analytics on AWS. For SoftwareOne, it reinforces its position as an AWS Premier Tier Services Partner and expands its ability to guide customers from data foundations to AI in production. As organizations face pressure to reduce database costs and demonstrate AI returns, the competency provides a signal that SoftwareOne has the technical depth and customer proof to deliver.
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