TAMPA, FL — A new social platform is launching in Tampa Bay with a simple but radical proposition for singles exhausted by dating apps: stop dating for a minute and go live. Single Social Club, founded by professional matchmaker Felicity G. Morgan and co-founded by technology lead Greg Miceli, removes swiping entirely and instead connects members through shared activities and overlapping availability. The platform arrives as dating-app burnout and emotional exhaustion have become widely discussed issues among users, and its founders believe the timing is deliberate.
Instead of presenting an endless catalog of photos, Single Social Club begins with an activity. Members choose from more than 157 options, including kayaking, pickleball, dining, trivia, fitness, and entertainment. They indicate how far they are willing to travel, select age ranges they feel comfortable socializing with, and enter their actual availability. The technology then finds the overlap, bringing together small groups of approximately six to eight people. “If you're free Saturday from two to seven and somebody else is free from three to six, we don't need six text messages asking, 'What time works for you?'” Morgan said. “We already have the overlap. Now let's find the other people who wanted to do the same thing.”
The platform also rethinks identity within the activity experience. Members interact using code names like Bee, Fox, Moon, or Turtle, rather than immediately displaying full identities. This temporary group environment allows coordination without automatically sharing personal phone numbers. A verification process is required before participation, though the company acknowledges that no platform can guarantee another person's behavior. “We wanted people to have some breathing room,” Morgan said. “You don't need to know someone's entire dating résumé before you've even bowled a frame with them. Go have the experience. Talk. Laugh. Pay attention to how people actually show up.”
Morgan believes modern dating has become too efficient at eliminating people before they have enough information. She points to viral formats like Pop the Balloon, which makes rejection immediate, and Love Is Blind, which tests connection before appearance. “We've gotten incredibly efficient at disqualifying each other,” she said. “A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are.” Single Social Club flips that sequence: activity first, person second, romance only if it develops.
The platform is also designed for those not actively seeking a relationship—people coming out of breakups, newly divorced parents, professionals whose friends are busy, or anyone taking a break from dating. “Sometimes you don't need another date,” Morgan said. “Sometimes you need to go live. Go do something you've always wanted to try. Meet some people. Maybe you make a friend. Maybe you discover something about yourself. Maybe somebody catches your attention. And maybe nobody does.”
If a connection does form, members have a private opportunity after an activity to indicate interest. One-sided interest remains private, and when two people independently express interest, the platform can recognize the mutual connection. Morgan's other business, Assured Matchmaking, can optionally step in to help explore what comes next. There is no public rejection board, no popularity counter, and no paying to discover a fabricated list of admirers. “Most technology is designed to keep you on the screen,” Miceli said. “We're building something that's supposed to help you get off the screen. The technology handles the coordination, finds the overlap and helps form the group. Then the real experience happens in the real world.”
Single Social Club is a web app, accessible through a phone or computer browser without an app-store download, and can be saved to a home screen for app-like access. While accessible beyond Florida, its initial participation is concentrated in Tampa Bay, where the concept was developed. The founders plan to expand active communities as interest grows. Introductory access is $1 for the first 30 days, after which membership renews at $20 per month for Basic, including up to five activity opportunities monthly; third-party costs are separate. “Don't join because I promised you're going to meet the love of your life,” Morgan said. “I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there.”
