Shelly Group SE, a provider of IoT and smart building solutions based in Sofia, Bulgaria, is further executing its international scaling strategy by expanding its market reach across Europe. The company has entered into a pan-European partnership with ALSO, Europe's largest technology provider, to broaden access to its extensive network of resellers, system integrators, and professional installers.
The collaboration combines product distribution with joint marketing, technical training, and sales enablement initiatives. Shelly's portfolio of smart home and smart building solutions will be available through ALSO's dedicated IoT business and its broad European distribution ecosystem. Beyond distribution, the cooperation includes technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives are designed to support professional channel partners in successfully marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
This partnership complements Shelly's established market position among consumers and its active DIY community by further expanding the company's professional channel across Europe. By broadening access to its solutions through ALSO's extensive European partner network, Shelly is making it easier for installers, system integrators, and resellers to source and deploy its products. The collaboration marks another step in the consistent execution of Shelly's long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented: "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators, and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."
Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to the sale of devices, the Shelly Group generates revenue from its cloud applications. The company benefits from asset-light production through the use of contract manufacturers.
With a strong presence in German-speaking countries and products represented in more than 100 countries, Shelly Group has sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China. Shelly Group SE (ISIN: BG1100003166) is listed on the Bulgarian Stock Exchange and on the regulated market (Prime Standard) of the Frankfurt Stock Exchange (XETRA: SLYG), and is included in the SDAX.
