SEGG Media Corporation (NASDAQ: SEGG, LTRYW), parent company of Sports.com, announced a major step in its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season, including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks. The campaign, managed through Professional Sports Publications, follows SEGG Media’s 2025–26 NFL Yearbook initiative spanning 25 stadiums and highlights the company’s growing footprint across America’s top sports leagues.
“By executing brand placements within the NFL, NBA, and IndyCar, we are delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world,” said Matthew McGahan, chairman, president, and CEO. Director Marc Bircham added that the move advances SEGG Media’s goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026.
This announcement underscores SEGG Media’s strategic effort to leverage iconic sports franchises to increase brand awareness for Sports.com. The NBA yearbook campaign provides access to millions of fans of storied teams, including the Los Angeles Lakers and Chicago Bulls, which have global followings. By embedding its brand in official team publications, SEGG Media aims to reach engaged audiences in a trusted context. The company’s previous NFL yearbook campaign, which covered 25 stadiums, already demonstrated the effectiveness of this approach in building visibility across diverse markets.
The move is part of a broader strategy to build a comprehensive sports media platform. SEGG Media’s portfolio includes digital assets such as Sports.com, Concerts.com, and Lottery.com, with a focus on immersive fan engagement, ethical gaming, and AI-driven live experiences. The company believes that associating with premier sports properties will drive user acquisition and enhance its credibility in the competitive sports media landscape.
For investors, the campaign signals SEGG Media’s commitment to executing its growth plan and capitalizing on the popularity of American sports. The company’s dual listing on NASDAQ (SEGG) and the OTC market (LTRYW) provides liquidity and visibility in the capital markets. The press release also noted that new fan engagement and behind-the-scenes content initiatives are planned for 2026, suggesting that the yearbook advertising is just one component of a larger push to deepen connections with sports fans.
The full press release is available at https://ibn.fm/GSzGo. For more information about SEGG Media, visit the company’s newsroom at http://ibn.fm/SEGG.
