The Seattle International Auto Show returns to the Pacific Northwest from Friday, November 13, through Sunday, November 15, 2026, offering attendees a unique opportunity to explore new cars, trucks, and SUVs, discover the latest automotive technology, and test-drive select models. While online research is a useful starting point for vehicle shopping, the show emphasizes the irreplaceable value of seeing vehicles in person, sitting behind the wheel, and experiencing their features firsthand. This hands-on approach is increasingly important as the automotive industry diversifies its powertrain offerings and introduces new technologies to consumers.
The 2026 show will feature vehicles across a range of powertrains and lifestyles, including hybrids, plug-in hybrids, and all-electric models. From performance and luxury vehicles to family-friendly SUVs and adventure-ready trucks, attendees can explore options suited to a variety of interests and driving needs. Notable vehicle highlights include the new all-electric Toyota Highlander and RAV4 plug-in hybrid, the Honda Passport TrailSport with enhanced off-road capability, and the all-new Nissan Rogue Hybrid e-POWER, which brings Nissan's series-hybrid technology to the U.S. market for the first time. Other debuts include the all-new redesigned Volkswagen Atlas, Audi's Q7 and SQ9 luxury SUVs, and Kia's EV3 all-electric SUV and redesigned Telluride, now available as a hybrid for the first time. For budget-conscious shoppers, affordable options under $30,000 include the Toyota Corolla and Prius, Kia K4 and K5 sedans, VW Taos, and Hyundai Kona and Elantra.
In addition to the vehicle displays, attendees can participate in test drives from a variety of brands, including Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla. New for 2026 is the OVR Outpost, presented by OVRMag.com, which features more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear. This showcase brings the world of off-road exploration and vehicle-based camping to the show, offering inspiration and practical ideas for Pacific Northwest adventures. Other special features include the Avants Toy Box, a curated collection of full-size automotive icons paired with their miniature counterparts; a Porsche Car Club Retrospective celebrating 50 iconic models from 1948 to today; and the Woodinville Car Club display, which includes 27 vehicles ranging from restored classics to custom creations like the 1926 Star Hearse known as Hellfire.
For those seeking expert guidance, automotive journalist Tom Voelk will host free seminars at 1:15 PM on Saturday and Sunday in the Electric and Hybrid space next to Buick/GMC, discussing the pros and cons of each powertrain type. VIP Group Tours led by automotive journalists are also available for $35, including show admission and a goody bag. Families can enjoy the Family Fun Zone with a mini test track and arcade games, and kids 12 and under enter free. Show hours are 10:00 AM to 9:00 PM on Friday and Saturday, and 10:00 AM to 6:00 PM on Sunday. Tickets are $19.75 for adults, $17.75 for seniors and military, and free for kids 12 and under. More information is available at www.SeattleAutoShow.com, and media assets including B-ROLL and PHOTOS are available for download.
