Search Atlas Group has been awarded Best AI Search Software for OTTO SEO at the Global Search Awards 2025, beating competitors like Semrush and Ahrefs. The award highlights OTTO's ability to fully automate SEO execution, whereas Semrush's AI Optimization (AIO) only provides recommendations, solidifying Search Atlas' role as a pioneer in AI-driven search optimization.
OTTO SEO, described as the world's first automated SEO AI assistant, revolutionizes how businesses approach search engine optimization by eliminating manual labor and deploying thousands of webpage optimizations with just a few clicks. This recognition underscores OTTO's groundbreaking approach to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), helping marketers gain visibility in large language models (LLMs).
The latest evolution of OTTO includes pixel-less, server-side installation that eliminates JavaScript dependencies. Users can create an API token inside their Cloudflare account, enable DNS permissions, and validate and connect it to OTTO, making implementation seamless while ensuring permanent site changes. With universal CMS support across 20 different content management systems, including WordPress, Shopify, Squarespace, and Go High Level, OTTO adapts to virtually any website infrastructure.
OTTO also combines organic and paid search strategies with OTTO PPC, which builds complete, conversion-ready ad ecosystems. OTTO PPC structures campaigns, automates negative keyword management, and refines ad copy, bids, and targeting through continuous machine-learning optimization to maximize conversions and long-term ROAS efficiency.
Significantly, the reveal of OTTO Agent on September 26 marks the beginning of "the SEO Agentic Revolution," according to Search Atlas CEO Manick Bhan. This conversational AI agent allows users to communicate directly with OTTO to deploy changes through natural language, making advanced SEO accessible to businesses of all sizes. "Winning Best AI Search Software validates the ton of work that went into OTTO and the vision everyone at Search Atlas has," said Bhan. "OTTO isn't just about automation, it's about empowering marketers to focus on strategy while AI handles the execution."
OTTO SEO has garnered praise from marketing teams and agencies. Alec Neumeyer, Co-Founder at Secure Line Marketing, stated: "OTTO has transformed how we manage SEO. The AI automation allows us to quickly update essential SEO elements, significantly speeding up our workflow. It's not just about efficiency; it's about scaling our capabilities without scaling our headcount." Adam McChesney, Founder and CEO of Builders of Authority, added: "When we started with OTTO, we were ranking for 185 keywords with 15 in the top 3. As of this month, we are ranking for 1,571 keywords and have 55 keywords ranking #1 that's generated us an estimated traffic value of $18,500/mo."
Looking ahead to 2026, Search Atlas plans to roll out a complete ecosystem of agentic tools under the "Vibe SEO" approach, introduced by Manick Bhan at the Search Atlas Live 2025 event. "We're moving beyond traditional, manual SEO processes toward an intuitive, AI-driven approach that feels natural and seamless," Bhan explained. "The future of search marketing isn't about working harder, it's about working smarter with AI as your collaborative partner."
