Thai beverage innovator Sappe Public Company Limited is using SIAL Paris 2026 to present an expanded product portfolio centered on its flagship Mogu Mogu brand, a move that signals the company's push to diversify beyond its original drink format and capture new international demand. The trade exhibition, held from 17-21 October 2026 at the Paris Nord Villepinte Exhibition Centre, brings together manufacturers, buyers and distributors from around the world. According to the release shared via NEWMEDIAWIRE, the company is welcoming trade partners, importers and distributors to explore business opportunities at its booth.
The centerpiece of SAPPE's display is Mogu Mogu, which is being shown with Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, alongside new flavours in its original drink range. The lineup extends the brand's signature fun and creativity across diverse product formats, giving visitors the chance to discover and taste the products firsthand. SAPPE is also presenting products from Sappe Aloe Vera, Sappe Beauti and All Coco, adding variety to its booth and offering new choices for international markets. The broader portfolio underscores SAPPE's positioning as a beverage innovator that spans fruit juice, functional health beverages and snackable drink concepts.
SIAL Paris is one of the world's largest food and beverage trade exhibitions, taking place every two years. For the 2026 edition, organizers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. Participation in such a large-scale event provides SAPPE with another opportunity to showcase the capabilities of Thai brands and its diverse portfolio of innovative products to international trade partners. The company's presence at the show comes as it continues to expand its global footprint; Mogu Mogu is now exported to over 100 countries across Asia, Europe, the Middle East and beyond.
For SAPPE, the announcement matters because it demonstrates a deliberate strategy to leverage a single strong brand into adjacent categories. By extending Mogu Mogu into jelly, gummy, candy and iced tea formats, the company can tap into new consumption occasions and shelf space while maintaining the playful identity that has driven its international success. The addition of Zero Sugar options also aligns with growing consumer demand for healthier beverage choices, potentially widening the brand's appeal in markets where sugar reduction is a priority. Visitors can discover and sample SAPPE's products at Booth 5C F035, Hall 5C, throughout the exhibition. More information about the company is available at https://www.sappe.com/en/, and the original release can be viewed at www.newmediawire.com.
