Santos Muscle Nutrition, a Netherlands-based sports nutrition brand specializing in muscle growth and athletic performance, announced its participation in the ECRM Vitamin, Weight Management & Sports Nutrition Session scheduled for September 14-17, 2026, in Palm Beach Gardens, Florida. The event gathers health, specialty, food, drug, and mass retailers with emerging wellness brands seeking new distribution opportunities in the United States.
According to founder Mike de Groot, the company's involvement in ECRM represents a significant milestone in its U.S. expansion strategy. "We're excited to introduce Santos Muscle Nutrition to major retail buyers and demonstrate the quality and performance standards behind our products," de Groot said. The brand aims to build long-term retail partnerships while introducing more athletes and active consumers to its product line.
Santos Muscle Nutrition develops products designed to support active individuals at every stage of their fitness journey. Its growing portfolio includes whey protein, creatine monohydrate, pre-workout supplements, and additional performance nutrition products under development. The company emphasizes a commitment to quality, consistency, and practical performance as it expands internationally, with a focus on broader distribution throughout the United States.
The ECRM session provides a platform for Santos Muscle Nutrition to meet directly with category buyers who evaluate new products for placement across multiple retail channels. As consumer demand for sports nutrition continues to grow, the company believes its European heritage and performance-focused formulations position it well for continued expansion. "We believe American consumers are looking for brands they can trust," de Groot added.
Santos Muscle Nutrition recently launched its first products for U.S. consumers through OneLavi, marking its initial retail expansion into the American market. U.S. consumers can now purchase products including Santos Muscle Nutrition Cookies & Cream Whey Protein (900g), Pre-Workout (Bubblegum Flavor), and Creatine Monohydrate via OneLavi.com. Additional availability through Amazon and Walmart.com is expected as the company continues executing its U.S. growth strategy.
Founded in the Netherlands, Santos Muscle Nutrition develops supplements intended to support structured fitness routines, muscle development, and consistent training habits. The company offers a growing range of products and plans continuous expansion based on consumer interest and performance trends. These statements have not been evaluated by the Food and Drug Administration, and the products are not intended to diagnose, treat, cure, or prevent any disease.
