Sanford Temperature Control announced today that it will operate as High Ground Service Pros beginning January 1, 2026. The rebranding reflects the company's most valued core behavior, 'Seize the High Ground,' which was selected by the team itself in a recent poll led by CEO and Owner Rich Jordan.
For years, Sanford has operated on ten core behaviors that guide daily decision-making and customer interactions. The team's choice of 'Seize the High Ground' as its top behavior underscores the company's consistent demonstration of this principle, most notably through its Lifetime Workmanship Guarantee. The company stands behind all work performed, viewing this commitment as a fundamental responsibility when homeowners entrust them with their home's critical mechanical systems.
'We believe we can build a successful business by doing good business,' said Rich Jordan. 'The importance of the Seize the High Ground core behavior is at the core of what we're about and the decisions we make on a daily basis. I'm excited to make that front and center of the team.'
This philosophy drives the company's service to homeowners throughout Southern New Hampshire. High Ground Service Pros brings together HVAC, plumbing, and electrical expertise, delivering trusted service in Manchester NH, expert solutions in Nashua NH, and reliable support in Dover NH, throughout communities across the region.
'I'm just so proud of what we've built here and the culture of this team,' said Conor Kelley, Chief of Staff. 'This name change speaks to who we are and now we can more effectively represent that to the world.'
High Ground Service Pros maintains all existing service relationships, warranties, and commitments established as Sanford Temperature Control. Same team, same values, now with a name that truly reflects who they are.
