The Canadian Salsa Festivals Project (CSFP) is expanding its reach with the inaugural Salsa at Niagara Falls, scheduled for September 12-13, from noon to 10 p.m. each day. This free festival, presented in partnership with Niagara Falls Tourism, Niagara Parks Commission, Fallsview Casino Resort, and TLN Media Group, aims to bring the vibrant energy of Latin music, dance, and culture to one of Canada's most iconic tourism destinations.
The festival will feature a special appearance and free concert by salsa star Frankie Negrón on Sunday, September 13, at 8 p.m. Over 300 performers will be showcased across two live entertainment stages, including Juno-nominated Andy Rubal headlining the Saturday lineup, along with award-winning Latin singers Yani Borrell and Aiona Santana. Attendees can enjoy dedicated dance zones with non-stop lessons throughout the weekend at the Oakes Garden Theatre, as well as world-class dance performances and interactive lessons with schools from the Greater Toronto and Hamilton Area and local Buffalo dance schools such as MOVIEmiento Latin Dance Studio and Fanny Olaya.
The festival will also feature a vibrant marketplace celebrating Latin culture, offering authentic cuisine and specialty vendors. A spectacular nightly 10 p.m. fireworks show choreographed to salsa music will light up the sky over the majestic falls. Set against the breathtaking backdrop of Niagara Falls, the event will take over the Niagara River Parkway, marking the beginning of an exciting new annual tradition that blends the passion of Latin culture with a premier tourism destination.
As the newest stop in the CSFP tour, Salsa at Niagara Falls builds on over two decades of the project's mission to bring communities together through music, dance, food, and cultural celebration. The CSFP is a federally incorporated not-for-profit entity that also organizes the TD Salsa in Toronto Festival, Canada's largest celebration of Latin arts, music, and culture. This expansion to Niagara Falls underscores the growing popularity of Latin cultural events across Canada and their economic and social impact on local communities.
Niagara Falls is a four-season, internationally renowned destination, attracting millions of visitors each year. By hosting a salsa festival here, the CSFP and its partners aim to attract both local residents and tourists, offering a unique cultural experience that complements the area's natural wonders and entertainment options. Janice Thomson, President and CEO of Niagara Falls Tourism, emphasized that the festival will enhance the region's diverse event lineup and provide a memorable experience for visitors.
The partnership with TLN Media Group, a leading multicultural media company with over 40 years of service, will help promote the event to diverse audiences through its portfolio of channels, including TLN TV and Univision Canada. Niagara Parks, which has preserved the land around the falls since 1885, and Fallsview Casino Resort, an award-winning resort overlooking the Horseshoe Falls, are also key collaborators, ensuring the festival is seamlessly integrated into the area's infrastructure.
For more information about the festival, visit salsaatniagarafalls.com and follow social media channels @salsaintoronto for updates and contest giveaways. The event promises to be an unforgettable weekend where world-class entertainment meets the natural wonder of Niagara Falls.
