RW Thrive today announced the launch of CreXo, a premier STEM company focused on uniting trusted STEM brands and accelerating the development of innovative, hands-on learning solutions for education and consumer markets. The announcement was made from Eau Claire, Wisconsin, on January 9, 2026.
CreXo brings together leading STEM brands including BirdBrain Technologies, Strawbees, Tinkering Labs and the all-new DataSnap. With expertise across robotics and coding, engineering, makerspaces, data analysis, and circuitry—each brand is designed to spark creativity, foster exploration, and build real-world skills.
"CreXo was created to bring together the best STEM brands on the market under one shared vision," said Adam Kleinman, COO of RW Thrive. "By uniting these amazing brands, we're creating a stronger foundation for innovation, engagement, and impact. CreXo's mission is to inspire and empower the curious minds of tomorrow, and to support the educators who guide them."
CreXo will continue expanding its portfolio with new innovations that support students, teachers, and learners wherever hands-on STEM learning happens. More information can be found at www.crexo.com.
The formation of CreXo consolidates multiple established brands under one roof, aiming to provide a cohesive suite of tools and curriculum for educators and families. This move is significant as it addresses the growing demand for integrated STEM education resources that are both accessible and effective. By combining brands like BirdBrain Technologies, known for robotics and coding, with Strawbees, which focuses on engineering and makerspaces, CreXo offers a comprehensive approach to hands-on learning.
For educators, this consolidation means easier access to a variety of STEM tools and supporting materials, potentially reducing the time spent sourcing from multiple vendors. The inclusion of DataSnap, a new brand, signals an expansion into data analysis, a critical skill in modern STEM education. This could help students develop analytical skills alongside practical building and coding experiences.
The announcement also highlights RW Thrive's commitment to education through employee-owned holding company structure. By creating CreXo, RW Thrive positions itself to better serve the evolving needs of STEM education, which increasingly emphasizes interdisciplinary learning and real-world application.
As STEM education continues to evolve, the integration of these brands under CreXo may set a precedent for how educational companies structure their offerings. The focus on hands-on, experiential learning aligns with current educational research that emphasizes the importance of active learning in developing critical thinking and problem-solving skills.
Overall, the launch of CreXo represents a strategic move to streamline and strengthen the availability of quality STEM resources, potentially benefiting students, teachers, and families seeking engaging and effective educational tools.
