Roonyx, a technology company specializing in fintech products including Buy Now, Pay Later (BNPL) solutions, announced key takeaways from DigitalConfEx 2025, held in St. Petersburg, FL. The conference underscored that modern marketing extends beyond messaging and conversion, encompassing the full customer journey, with payments playing a pivotal role.
According to Roonyx, frictionless, personalized, and trust-based experiences are now core growth drivers. BNPL solutions, in particular, are strategically important for increasing conversion rates and strengthening long-term customer loyalty. The company noted that the conference confirmed its strategy of combining marketing and fintech is aligned with industry trends.
"DigitalConfEx was a highly insightful experience – it brought together leading industry experts and showcased real-world cases and emerging trends. It confirmed that Roonyx's strategy of combining marketing and fintech is moving in the right direction. BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," said Vladimir Drogan, CEO of Roonyx.
The conference also emphasized human-centric digital transformation, highlighting that technology should simplify, not complicate, the customer journey. Flexible financial options powered by AI and first-party data enable brands to translate personalization into tangible value at the point of purchase.
Roonyx is an innovative technology company specializing in fintech products, including BNPL solutions. The company builds its services on principles of flexibility, security, and scalability, helping businesses implement advanced financial solutions without compromising quality or transparency. For more information, visit https://roonyx.tech.
