Robert Kraus, a seasoned event planner and retail expert, has launched PopUpsByDesign.com, a one-stop shop for temporary event solutions. The platform offers commission-free services including location sourcing and event management for pop-up stores, galleries, and brand activations. Kraus aims to address the growing demand for unique venues that allow businesses to engage customers through experimental marketing.
Pop-up events have surged in popularity as businesses seek innovative ways to connect with audiences. However, finding suitable spaces and handling logistics often proves challenging. PopUpsByDesign.com simplifies this process by leveraging Kraus's extensive network of property professionals to discover affordable, non-traditional spaces, such as white-box venues, that can be customized to match a brand's identity.
Kraus identified the need for this service while working with clients from his other venture, SmallConferences.com. These clients required spaces for brand activations, designer sample sales, product launches, art expos, and wholesale liquidations. Traditional venues, Kraus notes, often lack flexibility and appeal for short-term, branded experiences. "The problem is these venues are very short term focused, they don't lend well to 'experimental marketing' – plus, quite frankly, they can be boring!" he said.
PopUpsByDesign.com differentiates itself by offering commission-free services, which Kraus believes reduces costs and stress for businesses. His background includes over 20 years in event planning and nearly 15 years as a retail and wholesale merchandiser, providing him with a dual perspective on creating impactful customer experiences. Kraus has been recognized as the Association of Meeting Professionals Planner of the Year and holds certifications including Certified Meeting Medical Professional and Certified Event Planning Specialist.
The launch of PopUpsByDesign.com comes at a time when businesses are increasingly experimenting with temporary retail and experiential marketing. By providing access to unique venues and managing all event details, the service enables companies to focus on their core objectives while delivering memorable activations. For more information, visit the PopUpsByDesign.com website.
