REPLOID Group AG ("REPLOID") has announced the consolidation of its fertilizer business into a dedicated company, REPLOID REGREEN GmbH ("REGREEN"), based in Wels, Austria. The newly formed entity will produce and market organic fertilizers made from insect frass, a nutrient-rich by-product generated when Black Soldier Fly larvae process organic residues from the food industry. This spin-off is a strategic move to structure the company's planned entry into the fertilizer market, with market entry expected in fall 2026.
Andreas Steinbüchler, who brings more than 25 years of industry experience, has been appointed as Managing Director of REGREEN. Steinbüchler previously served as Chief Commercial Officer of LAT Nitrogen GmbH, Europe's second-largest fertilizer producer, and was President of the Fertilizers Europe association from 2021 to 2023. His leadership is expected to drive REGREEN's growth in the Central European market.
The initial product offering will be fertilizer sticks for potted plants, with a lawn fertilizer and an agricultural fertilizer for commercial farming to follow later in 2026. These products aim to meet rising demand for locally produced, circular solutions in agriculture and horticulture, as Europe's fertilizer market faces structural pressures including reliance on imported mineral fertilizers, tightening regulation, and soil degradation.
"Europe imports fertilizer while its soils are being depleted. Neither is a viable option in the long run. With REGREEN, we are deliberately building what has been missing: a regionally produced organic fertilizer that makes soils more fertile over the long term," said Andreas Steinbüchler in a statement. He emphasized that the focused structure within the REPLOID Group allows for speed and agility to develop the market with innovative products.
Philip Pauer, CEO and Founder of REPLOID Group AG, highlighted the strategic importance of the fertilizer segment: "With REGREEN, we are giving our fertilizer business its own, effective structure and, in Andreas Steinbüchler, a leader with many years of industry experience. This underscores that the fertilizer segment is a strategic growth pillar for us, with enormous scaling potential."
REPLOID REGREEN GmbH is a wholly owned subsidiary of REPLOID Group AG. The company develops and markets organic fertilizers based on insect frass. Further information can be found at www.regreen.co. REPLOID Group AG, founded in 2020 and headquartered in Wels, Austria, offers an innovative system for the industrial utilization of regional organic residues. The company builds and services modular insect-rearing plants, known as ReFarmUnits, and has been listed on the Vienna Stock Exchange's direct market plus segment since July 2025. The Group employs more than 190 people.
