Nutritional Products International (NPI), a leading global brand management and retail distribution company, announced that its executive team will participate in the 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 at the PGA National Resort in Palm Beach Gardens, Florida. This year's event coincides with NPI's 20th anniversary of helping domestic and international brands enter and expand throughout the U.S. retail marketplace.
Led by founder and CEO Mitch Gould, the company has built a reputation for guiding brands through every stage of the U.S. market entry process, from regulatory readiness and logistics to retail placement and ongoing marketing support. 'ECRM continues to be one of the most efficient ways to connect innovative brands with major retail buyers,' said Gould. 'It creates an environment for meaningful business conversations and aligns perfectly with our Evolution of Distribution platform, which helps brands successfully enter and grow in the U.S. marketplace.'
The ECRM session brings together buyers representing major health, specialty, food, drug, mass, and eCommerce retailers for private, pre-scheduled meetings with established and emerging brands. For NPI, this event is a crucial opportunity to leverage its two decades of experience and its proprietary Evolution of Distribution platform, which integrates global logistics, product readiness and regulatory alignment, market positioning and brand strategy, retail and eCommerce placement, and post-placement marketing into a single turnkey solution.
Gould's career includes helping products secure placement with many of America's largest retailers, including Walmart, Costco, CVS, Walgreens, GNC, Rite Aid, The Home Depot, Lowe's, and Amazon. He was also among the early pioneers who helped establish Amazon's sports nutrition marketplace by introducing more than 100 brands to the platform during its formative years. His collaborations with well-known athletes and celebrities like Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, and Roberto Clemente Jr. have transformed emerging consumer products into nationally distributed brands.
The Evolution of Distribution platform is central to NPI's approach. Rather than simply introducing products to retailers, NPI works alongside brands throughout the commercialization process. 'ECRM is an important part of that process,' Gould said. 'The meetings create opportunities, but success comes from everything that happens before and after those conversations. We help brands prepare for retail, secure placement, and continue building momentum long after the meetings conclude.'
During this year's ECRM session, NPI will meet with retail buyers while representing a growing portfolio of domestic and international health and wellness brands seeking to expand throughout the United States. The company's participation highlights the ongoing importance of strategic retail partnerships and comprehensive market entry support in the competitive health and wellness industry.
