Nutritional Products International (NPI), a leading U.S. brand management, marketing, and retail distribution firm, has announced new initiatives to support international companies seeking to enter the American marketplace. The company's proprietary 'Evolution of Distribution' platform, founded by retail industry veteran Mitch Gould, is designed to provide a cost-efficient, reliable, and accelerated entry into the United States.
'Throughout my career in retail, I’ve seen how many brands struggle when trying to launch in the U.S.,' said Mitch Gould, Founder and CEO of Nutritional Products International. 'They overspend, they face unexpected hurdles, and they often don’t realize how different the American retail landscape is. That’s why I created the Evolution of Distribution — a turnkey system that streamlines every phase of a product launch under one roof at NPI.'
The Evolution of Distribution model integrates all essential components of a successful U.S. product launch, including regulatory review and FDA label compliance, U.S. importation and customs clearance, warehousing, supply chain logistics, retail sales management, marketing and media support, and e-commerce strategy. Instead of managing multiple agencies and service providers, brands partner with NPI as a single-source solution, reducing cost, complexity, and time to market.
'Our team handles every step,' Gould said. 'We have longstanding relationships with retail buyers across the country and decades of experience bringing new products to the American consumer.'
Headquartered in Boca Raton, Florida, NPI has helped hundreds of brands — from dietary supplements and functional beverages to sports nutrition and skin care — establish their presence in the U.S. marketplace. The company's infrastructure ensures that international brands can navigate U.S. regulatory requirements, product registration, customs clearance, warehousing, and final delivery to retailers and e-commerce platforms seamlessly.
In addition to building one of America’s most effective distribution platforms, Gould is known as a global marketing expert who has represented major names in sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. 'Entering the U.S. is a once-in-a-lifetime opportunity for many brands,' Gould said. 'My goal is to make sure they get it right — the first time.'
This announcement is significant because it addresses a common pain point for international health and wellness brands: the complexity and high cost of entering the U.S. market. By consolidating services, NPI's platform may lower barriers and accelerate time-to-shelf for innovative products, potentially increasing competition and consumer choice in the American market.
