Novum Studio, the company behind the Gen Z social app Frog, has secured a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026, according to a press release. The platform is positioned as the infrastructure for AI-native enterprise transformation, delivered as an end-to-end tailored solution rather than a standalone software subscription.
Ahoy Project expands Novum Studio beyond its consumer roots. Frog, often described as a new-generation Snapchat, has reached 20 million users across the U.S. and Europe. The company said its experience operating high-frequency social platforms at scale directly informs its approach to workplace communication and knowledge systems. "We spent years understanding how millions of users communicate online," said Anna Danyi, founder of Novum Studio, in the release. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes organizational communication, collaboration, and operations. Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication. The platform captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination, addressing fragmentation of critical knowledge, decisions, and workflows across chats, meetings, and disconnected tools.
Founded by Anna Danyi, a graduate of the London School of Economics and Political Science (LSE), Novum Studio began as a consumer social company. Danyi previously built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area. Novum Studio's expansion reflects a broader shift in the technology industry. As AI becomes embedded in digital products, the company believes the next stage will center on intelligent systems that understand communication and coordination, moving beyond content distribution and consumption. "We are no longer just building products where people post content," Danyi said. "We are building systems that understand how humans communicate and operate together."
