NoviSign Digital Signage, a global leader in cloud-based digital signage software, and Spotted, a leader in smart airport technology, have deployed one of the most extensive integrated charging-kiosk and digital display networks in Latin America at Mexico City International Airport (AICM). The initiative aims to enhance the traveler experience at one of the world's busiest aviation hubs, which handles over 50 million passengers annually.
AICM sought to improve passenger convenience while creating new opportunities for high-impact digital advertising. Spotted implemented a large network of dual-sided charging kiosks combined with strategically positioned digital screens, all powered by NoviSign's cloud-based platform. These stations provide device charging alongside vibrant advertising and interactive content designed to reach travelers throughout both terminals.
Using NoviSign's centralized dashboard, Spotted manages every display in real time, from scheduling and content updates to performance monitoring and health checks. Campaigns are designed using NoviSign's drag-and-drop studio, enabling rapid creation of vertical-format content optimized for continuous playback in busy airport environments.
A key component of the deployment is NoviSign's Ad Widget integration with Perion, a global leader in programmatic advertising technology. This connection enables automated ad delivery, impression tracking, proof-of-play reporting, and data-driven targeting, turning each screen into a revenue-generating asset for local and international brands.
The new digital network has already improved passenger engagement, offering convenient charging access and interactive touchpoints while delivering millions of monthly ad views across the airport. QR-driven interactions, dynamic messaging, and flexible content updates allow advertisers to run timely, high-visibility campaigns aligned with flight schedules, events, or peak traffic periods.
"This deployment marks a major milestone for airport digital innovation," said Gil Matzliah, CEO of NoviSign. "By combining smart amenities with data-driven digital signage, we're helping AICM create a modern, connected environment that benefits travelers and unlocks powerful commercial opportunities for the airport and its partners."
"The addition of NoviSign and Spotted charging kiosks has significantly elevated the passenger experience at our airport. Not only do travelers appreciate the convenience of charging their devices, but the interactive digital signage allows us to deliver engaging and dynamic messaging. It's a win-win for our passengers and the brands utilizing the kiosks," said Nancy Fabiola Meza Zúñiga, Subdirección Comercial y de Servicios del AICM.
This collaboration sets a new benchmark for airport digital engagement by combining traveler amenities with a scalable, modern media ecosystem. Powered by NoviSign's real-time management and Perion's automated monetization, Spotted has created a forward-thinking model that enhances communication, boosts revenue potential, and redefines how airports connect with passengers.
