Nicolet Law Accident & Injury Lawyers hosted an interactive booth at the 2026 Minnesota State Fair, which ran from Aug. 27 through Labor Day, Sept. 7. The firm's presence at the 12-day event underscores its commitment to community engagement and its growing footprint across the Midwest. By meeting fairgoers face to face, Nicolet Law aimed to raise awareness about its legal services and reinforce its "Be Kind. Do Good." philosophy, which guides its community involvement.
The booth, located outside the Agriculture Horticulture Building just off Judson Avenue, between the Veterans Garden and the Circle Adopt-A-Garden and directly across from the International Bazaar, offered visitors the chance to interact with the firm's branded van and tent, pick up merchandise, and spin a prize wheel for giveaways. This interactive approach reflects a broader strategy to connect with the communities it serves in Wisconsin, Minnesota, North Dakota, Iowa, and Indiana. "The State Fair is one of the most exciting gatherings in Minnesota, and it was a great chance to meet our neighbors face to face," said Russell Nicolet, President of Nicolet Law. "We were not there to hand out legal advice between corn dogs. We were there to say hello, have some fun, and let people know that if the unexpected happens, they do not have to face it alone."
Alongside the main booth, the firm's Midwest Motorcycle Lawyers team had its own presence at the Fair. Led by partner Drew Epperly, known as The Midwest's Motorcycle Lawyer, the group represents injured riders across the region and knows the motorcycle community from the inside. The Midwest Motorcycle Lawyers hosted a separate table with its own merchandise and a bike giveaway, and the team served as the main sponsor of the Fair's motorcycle parking lot. "Riders look out for one another, and that is the same spirit we try to bring to our work," said Epperly. "Sponsoring the motorcycle lot and meeting riders at the Fair was a natural fit for a team that rides too."
This sponsorship and dedicated presence highlight the firm's specialized focus on motorcycle accident cases, an area where riders often face unique legal challenges. By aligning with the motorcycle community at a major public event, Nicolet Law positions itself as a trusted ally for injured riders, potentially increasing its visibility and client base in this niche.
Founded in 2007 in Hudson, Wisconsin, Nicolet Law has grown to 28 offices across five states. The firm represents people injured in car, truck, and motorcycle crashes, wrongful death claims, and other negligence-based cases. Its active community involvement includes scholarships, charitable giving, and local events, all guided by its "Be Kind. Do Good." philosophy. The firm's participation in the State Fair serves as a tangible example of this philosophy in action, building goodwill and name recognition. For more information, visit www.NicoletLaw.com or call 1-855-NICOLET.
The implications of this announcement extend beyond a simple promotional appearance. It signals Nicolet Law's intent to maintain a strong community presence as it expands across the Midwest. In a competitive legal market, such grassroots efforts can differentiate the firm by fostering personal connections and demonstrating a commitment to the people it serves. Moreover, the focus on motorcycle safety and rider representation addresses a critical need, as motorcyclists are among the most vulnerable road users. By sponsoring the motorcycle parking lot and engaging with riders directly, Nicolet Law not only promotes its services but also contributes to a culture of safety and mutual support within the riding community. This dual approach—community service and client outreach—could serve as a model for other firms seeking to build trust and visibility in the regions they serve.
