Philadelphia-based Rich M. Smith Growth Studio has launched a new Revenue Architecture Assessment program, a four-week growth analysis designed for founder-led B2B companies. The program aims to provide business leaders with a clear understanding of what is working, what needs improvement, and specific actions to take over the next 90 days. Offered at under $15,000, the assessment is significantly faster and more affordable than traditional consulting, which can cost between $25,000 and $75,000 and take more than 12 weeks.
The program follows a structured weekly schedule. Week one involves interviews with executive stakeholders, internal staff surveys, and a review of relevant materials. Week two is dedicated to synthesizing and analyzing the collected data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation by Founder Rich Smith to the CEO and senior leadership team.
Rich Smith, who brings over 30 years of C-suite marketing leadership, emphasized the program's value: "I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken. They don't have a growth problem. They need answers first, not a consultant or an agency."
Smith's track record includes multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his contributions led to a nine-figure acquisition. He also served as CMO at PenFed Credit Union, AIG Bank, and Recovery Centers of America, and launched the first Platinum Mastercard and Visa in the United States at MBNA.
David Schneider, CEO of Cenlar FSB, noted: "Rich took a brand that had been dormant for five years and, through strategic vision and relentless execution, grew our loan production from zero to nearly $25 billion annualized in less than two years — while simultaneously achieving the #3 ranking in the J.D. Power Mortgage Origination Satisfaction Study in our first year of qualification."
The Revenue Architecture Assessment is designed for business leaders seeking an efficient, evidence-based path to growth without long-term commitments. For more information, visit richmsmith.com.
