naoo AG, the operator of the naoo social media and commerce platform, is expanding into professional entertainment with the integration of streaming functionality for microdramas and short series. The company announced that the new feature is already integrated and currently being tested, with a full rollout planned for later this month. This move marks a significant shift for naoo, which until now has focused on user-generated content, creators, communities, and local offers.
The decision to enter professional entertainment is underpinned by the rapid growth of the microdrama format. According to Omdia, global microdrama revenues are estimated at approximately USD 11 billion in 2025 and are expected to reach around USD 14 billion in 2026. More than 60 percent of these revenues come from subscription or transaction-based models. Having first gained traction in Asian markets, microdramas have quickly become an international entertainment category, with specialist providers like ReelShort and DramaBox building global user bases. Major social media and streaming platforms are also integrating the format, signaling its mainstream appeal.
The German-speaking market, which is particularly relevant to naoo, has also embraced microdramas. Omdia reports that the format reached approximately 4.4 million monthly active users in Germany in 2025. For naoo, microdramas and short series are just the first step in a broader entertainment strategy, with further professional formats expected to follow progressively.
This expansion is important because it introduces professionally produced content to the platform for the first time, complementing naoo's existing social and local offerings. Users will be able to discover, watch, share, and discuss this content within the same app, creating additional reasons to use the platform and increasing usage frequency and time spent. This increased engagement can be monetized through naoo's existing infrastructure. Advertising monetization is already integrated, so higher content consumption can generate additional advertising inventory. In the future, subscriptions are expected to provide a direct revenue stream from professional content.
In the longer term, naoo intends to make its infrastructure available to creators and other rights holders, enabling them to distribute and monetize their own intellectual property through the platform. This would further expand naoo's business model at the intersection of social media, entertainment, and creator monetization. The company will announce its initial content portfolio and further launch details later in October 2026.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Dusseldorf Stock Exchange. The company continues to expand its ecosystem through proprietary creator-driven media formats such as vertical shorts and content hubs. For more information, view the original release on www.newmediawire.com.
