ZURICH — naoo AG (Dusseldorf: NAO; ISIN: CH1323306329) announced today it has initiated the transition of its consolidated financial reporting to International Financial Reporting Standards (IFRS). The adoption of IFRS will enhance global comparability and increase transparency for the international investment community. The Group will issue its first consolidated IFRS financial statements with the 2025 Annual Report, which will include further details on the transition.
Kevin Dragon, CFO of naoo AG, stated: “The transition to IFRS is a key pillar of our international growth strategy, strengthening our commitment to global transparency. This, alongside the ongoing integration of our Group-wide systems, builds a strong foundation for scalable value creation.”
The Company has commenced the integration of Kingfluencers AG onto its unified ERP platform. The unified system eliminates redundant processes and provides consolidated data, a critical step to capture operational synergies from the acquisition through streamlining of key functions, including finance, HR, and sales.
For more information, please visit www.naoo.com.
naoo AG operates a next-generation social media platform that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalized content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. naoo's business customers can create customized offers tailored to users' individual needs and motivate them to visit their business locations with naoo points. These points can be redeemed for various rewards, creating added value for both users and business partners. The naoo app is available in both the Apple App Store and the Google Play Store. The headquarters of naoo AG are located in Zug, Switzerland. The company is listed on the Dusseldorf Stock Exchange (ticker symbol: NAO, ISIN: CH1323306329).
Kingfluencers is a company of naoo AG and operates as a specialized agency brand within the naoo group. Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels - from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy.
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