Ultrack Systems Inc. (OTC: MJLB) announced significant progress by its wholly owned subsidiary, Better Pets, in 2025, highlighting regulatory, branding, and digital milestones that position the company for expansion in 2026 amid continued growth in the global pet wellness industry. The global pet care market is projected to exceed $250 billion by the end of the decade, driven by pet humanization, premiumization, and demand for regulated wellness products, according to research from Grand View Research, Fortune Business Insights, and Euromonitor International.
Better Pets has officially launched its new AI-powered interactive website at https://mybetterpets.com. The platform educates pet owners on product usage, provides interactive guidance for pet care selection, enhances direct-to-consumer conversion, and supports scalable e-commerce growth. This digital interface reflects the brand's commitment to combining regulated pet wellness products with modern consumer engagement technology.
During 2025, Better Pets confirmed ownership of more than seven formulations and narrowed its commercial focus to Pet Balm, enabling capital-efficient market entry. A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification (VPN) numbers for two products, validating compliance with Canadian standards. Regulatory approval remains a key barrier to entry and a foundation for long-term brand credibility.
On February 9, counsel for Better Pets submitted a formal response to the USPTO regarding a Suspension Notice, triggered after documentation confirming a previously registered Canadian trademark was inadvertently overlooked. Management expects resolution without material impact on operations. Reference: https://tsdr.uspto.gov/#caseNumber=97929972&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=documentSearch.
In October 2025, Better Pets launched its first Health Canada–approved product, Pet Balm, transitioning from development to commercialization. The company engaged Empire Media Worx for a full brand modernization, with packaging approved and production-ready labeling completed. Retail-ready merchandising, including EZ Pop countertop display units, has been developed.
Better Pets has advanced a hybrid distribution model combining direct-to-consumer e-commerce and distributor-supported retail expansion. Freedom Pet Supplies, representing approximately 1,800–2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout. Additional infrastructure completed includes distributor sell sheets, e-commerce backend implementation, and digital marketing preparation.
With regulatory approvals secured and digital infrastructure launched, Better Pets enters 2026 focused on execution. Planned initiatives include pre-sales campaigns, expansion of direct-to-consumer sales, digital marketing acceleration, retail placement execution, and evaluation of U.S. and EU market entry subject to regulatory approvals. Management believes the combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.
