Global health and wellness brands targeting U.S. expansion in 2026 are increasingly partnering with marketing veteran Mitch Gould, founder of Nutritional Products International (NPI) and InHealth Media (IHM). With over three decades of experience and deep relationships across big-box and e-commerce retail, Gould's team has engineered a market-entry roadmap that defines how international brands successfully land, launch, and scale in the United States.
Gould built NPI around the belief that global brands need a turnkey partner, not a maze of disconnected agencies. This philosophy led to The Evolution of Distribution, a system unifying importation, sales, marketing, logistics, regulatory compliance, and activation into a single synchronized engine. “2026 will reward speed, precision, and omnichannel readiness,” Gould said. “Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles. We handle everything—from FDA review, to warehousing and retail buyer outreach, to influencer campaigns and national broadcast segments.”
The Gould family’s century-long retail heritage continues through its fourth generation. Under Mitch’s leadership, NPI and IHM have launched and scaled hundreds of global brands across platforms including Amazon, Walmart.com and major e-commerce sites, as well as physical retailers like Walmart, CVS, Walgreens, and 7-Eleven. Gould began his retail career at age 23 and built campaigns for global manufacturers, celebrity brands, and category-defining consumer product companies.
NPI’s Evolution of Distribution delivers a frictionless “all-under-one-roof” U.S. launch platform, direct access to key retail decision-makers, InHealth Media’s marketing muscle, and faster time-to-market at lower cost-of-entry. “International brands often underestimate how difficult and expensive the U.S. market can be,” Gould said. “Our job is to eliminate those barriers. We’ve refined this system for decades. That’s why so many global companies trust us with their U.S. expansion.”
With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare the next class of global entrants. “2026 will be a defining year,” Gould added. “Brands that move decisively and strategically will win shelf space, search visibility, and consumer loyalty. We’re here to lead them every step of the way.”
