When Eric Vallee was laid off from his marketing role due to corporate downsizing, he chose to view it as an opportunity rather than a setback. In March 2024, he founded Silver Fox MKE, LLC, a digital marketing consultancy specializing in Search Engine Optimization (SEO) services for small and mid-sized businesses. Less than two years later, the company serves over 20 clients across Wisconsin and the Midwest, growing steadily through referrals and word-of-mouth.
Vallee brings more than 15 years of SEO experience to his new venture, having worked across manufacturing, B2C, healthcare, and service-based industries. “This business was born out of necessity—but it's become the most fulfilling work I've done in my career,” said Vallee. “After the unexpected downsizing, I realized I didn't want another job—I wanted the freedom to build something of my own that delivered real results for companies.”
Silver Fox MKE offers tailored SEO consulting, technical audits, website optimization, keyword research, content strategy, and local SEO support. Vallee incorporates advanced AI tools into his workflow to deliver faster throughput, deeper analysis, and smarter content strategies. He works directly with business owners, marketing teams, and web developers, combining hands-on implementation with strategic guidance powered by automation and data-driven insights.
What sets Silver Fox MKE apart is the personal touch. “Clients work directly with me—and they know I'm invested in their success,” said Vallee. “I make it a point to communicate quickly and understand what success looks like for each business I serve.” Since launching, Silver Fox MKE has served clients in industries including manufacturing, retail, and professional services, with a focus on improving Google visibility, driving qualified leads, and ultimately making the phone ring.
Vallee, known to some as the “Silver Fox” due to his prematurely gray hair, embraces both the nickname and the experience that comes with it. “I named the company Silver Fox MKE because I'm proud of the journey—and I'm here to help others grow through smart, sustainable SEO,” he said. For more information, visit https://silverfoxmke.com/best-seo-consultant/.
The launch of Silver Fox MKE highlights a growing trend of professionals turning career disruptions into entrepreneurial ventures. Vallee's success demonstrates that with experience and strategic use of technology, downsizing can become a catalyst for building a business that offers both personal fulfillment and tangible results for clients.
