Massimo Group (NASDAQ: MAMO), a manufacturer and distributor of powersports and electric vehicles, today announced the appointment of Ron Luttrell as Vice President of Dealer Development. Luttrell brings over 20 years of experience in leading dealer network expansion and performance programs at companies such as Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield. He is known for transforming early-stage OEMs into scalable dealer-driven organizations. In his new role, Luttrell will oversee dealer expansion, onboarding, and performance management as Massimo prepares to launch its 2026 MVR Series of premium lithium-electric vehicles and 2026 Sentinel Series of high-performance gas-powered UTVs.
This strategic hire comes at a critical time for Massimo Group as it gears up to introduce new vehicle lines that are expected to significantly broaden its market presence. The appointment underscores the company's commitment to strengthening its dealer network to support the anticipated demand for its upcoming products. Luttrell's expertise in building and optimizing dealer networks will be instrumental in ensuring that Massimo's dealers are well-equipped to deliver exceptional customer experiences and drive sales growth.
“We are thrilled to welcome Ron to the Massimo team,” said a company spokesperson. “His proven track record in dealer development and his deep understanding of the powersports industry make him the ideal leader to guide our dealer network through our next phase of growth.”
The 2026 MVR Series represents Massimo's foray into premium lithium-electric vehicles, aligning with the industry trend toward electrification. Meanwhile, the 2026 Sentinel Series will offer high-performance gas-powered UTVs, catering to customers who prefer traditional fuel options. Both series are expected to enhance Massimo's product portfolio and appeal to a wide range of consumers.
For more information about Massimo Group and its products, visit the company’s newsroom at https://ibn.fm/MAMO.
The full press release is available at https://ibn.fm/70afS.
