The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has entered a strategic partnership with Latinhub TV, a new AI media company. The collaboration positions Madrid as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into the partnership's global expansion. This move underscores the growing role of artificial intelligence and targeted media in empowering underrepresented entrepreneurs and reshaping economic development.
At an Austin event, the partnership launched Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!', and premiered 'Markitos For the People,' an AI-powered digital twin microdrama produced by Steve Mudd, CEO of Talentless AI. The series, which debuted on Latinhub TV, translates Madrid's 'white-collar experience and blue-collar DNA' into an AI-enabled storytelling format designed for media expansion and brand activation. According to Eduardo Velasco, CEO of Latinhub TV, 'Markitos is a sample of the microdrama production we can do with artificial intelligence. The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise.'
The implications are significant. By combining Madrid's expertise in small business advocacy and AI adoption with Latinhub TV's multiplatform reach—including Roku, OTT, in-store DOOH, web, mobile, and social channels such as Bodegas TV, its NYC-branded point-of-sale network—the partnership aims to deliver content that drives economic opportunity. Madrid emphasizes, 'Visibility is valuable. Enterprise is transformational. This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale.' This approach could serve as a model for how AI and media can be harnessed to support minority-owned businesses and foster inclusive growth.
The Austin launch kicked off a three-city tour continuing September 13 in Las Vegas and culminating in Washington, D.C., as part of Madrid's role as Economic Architect for America's Next 250. This initiative seeks to keep entrepreneurs central to the nation's competitiveness ahead of the 250th anniversary, focusing on human capability, technological adoption, economic prosperity, and global reach. The partnership's global ambitions are further reflected in Latinhub TV's mission to monetize content across every screen the Hispanic audience touches. For more information, visit latinhub.tv and bodegas.tv.
Madrid, a bestselling author and Entrepreneur-in-Residence at NMSDC, also serves as Senior Executive Advisor to First National Bank of Bastrop (Texas) and hosts 'Small Business is BIG Business with Mark L. Madrid,' streaming on Roku and Amazon Fire. His creation, Self-Fueling Excellence™, and his enterprise, Breakthrough Mavens, LLC, provide fractional C-Suite leadership and enterprise AI adoption to organizations navigating economic transformation. This partnership not only amplifies Madrid's reach but also signals a new era where AI-driven media becomes a catalyst for entrepreneurial ecosystems, potentially influencing how businesses engage with Latino audiences and beyond.
